SenaReider putting tomatoes on TV
SenaReider putting tomatoes on TV
Advertising agency SenaReider, with offices in San Francisco and Monterey, CA, announced that it has developed a national consumer TV campaign for the Florida Tomato Committee touting the health benefits of Florida tomatoes.
The work is the first TV branding ever done for tomatoes, and Florida grows more of them than any other state, according to the agency.
Lou Sena, agency account director, said, "The spots may emphasize how good these tomatoes are for you. But we have some fun with the idea, delivering the health message in a way that busts through the noise on TV. Who says you can't be memorable with just a tomato and a white background?"
The four spots will air on Discovery Health, the Food Network and Home & Garden Television beginning Jan. 2 to coincide with the start of the new year a time when people are resolving to change their eating habits for the better.
The work is the first TV branding ever done for tomatoes, and Florida grows more of them than any other state, according to the agency.
Lou Sena, agency account director, said, "The spots may emphasize how good these tomatoes are for you. But we have some fun with the idea, delivering the health message in a way that busts through the noise on TV. Who says you can't be memorable with just a tomato and a white background?"
The four spots will air on Discovery Health, the Food Network and Home & Garden Television beginning Jan. 2 to coincide with the start of the new year a time when people are resolving to change their eating habits for the better.