VALDOSTA, GA — The produce manager in the loud red silk tie, suspenders and shades has a problem — he just does not know it. As produce peddlers ply him with free booze and small talk, his department is falling apart around him. But this is not a typical morning in a supermarket — it is actually the annual Produce Seminar Workshop sponsored by General Produce, Inc. of Atlanta, GA.

Longtime industry veteran Andy Economou remembers the day well: “Vladimir Tudor came to me in November of 1992 and said, ‘I want you to sell my deal.’ We made the deal and I have been coming to Coachella ever since. As far as I am concerned you have to be there to do it right, so every year I bring out some sales people with me and we spend two months in California. Believe me it’s a great break from Philadelphia. We enjoy it.”

After a 27-year partnership between grower and sales agent, Keber Distributing Inc. of Thermal, CA, is planning to shut its door as early as the end of May as the two principals head into retirement.

Sales agent Dick Keber, who founded the company in partnership with grower Joe Kitagawa in 1986, said Mr. Kitagawa has signed an agreement to lease all of his farm land to Bakersfield, CA-based Grimmway Farms and its Cal Organics division.

“We represent Taylor Orchards in Reynolds, Georgia, which is in Taylor County,” said Michael Blume, sales representative for Keystone Fruit Marketing Inc., headquartered in Greencastle, PA. “Taylor is not only the largest peach grower in Georgia, but it is one of the largest peach growers in the United States.”

Mr. Blume said that Keystone Fruit Marketing packs its Georgia peaches under the “Georgia Fruit Co.” label.

Taylor Farms is owned and operated by the Wainwright family. It is a third-generation family farm that started growing peaches in the 1940s.

Longtime Coachella Valley grape operation Tudor Ranch of Mecca, CA, is about 90 percent through the updating of the trellis system on its grapes.

Company Vice President George Tudor said many of the Coachella Valley grape growers have been transitioning their vineyards from the standard T-shaped trellis system to a Y-shaped system that features steel poles. The system allows the fruit to grow unobstructed and without interference from the plant canopy or vines. “The bunches hang loose, which gives them better air flow and more indirect light,” he said.

L&M Cos., headquartered in Raleigh, NC, handles a full line of Eastern and Mexican vegetables, including broccoli, potatoes, onions and sweet potatoes. It also handles a wide variety of stone fruits, such as apples, pears, cherries and more. And the company has a strong melon program.

Carrie Smith, marketing manager for L&M, said the company’s melon program includes honeydews and cantaloupes.

“These aren’t exactly ‘new’ for L&M because we have handled melons in the past,” said Ms. Smith. “However we have not grown them in the past few seasons.