Homegrown branding appeals to Hoosiers
Homegrown branding appeals to Hoosiers
By all measures, the "Indiana Grown" branding program has established invaluable connections between farmers and consumers in the Hoosier State. "It's very much a pride item here," Lt. Gov. Sue Ellspermann told The Produce News. "Indiana Grown is a nice way for Hoosiers to know they have local products. Hoosiers want to know where their food is coming from."
The program was officially launched in 2012 and showcases the fresh, high-quality foods the marketplace has to offer. A total of 16 organizations are currently registered under the Indiana Grown program.
The new two-pound package configuration contains a combination of kid-sized tree ripened peaches, plums and nectarines.