Village Farms’ ‘Texas Grown’ concept sprouted from consumer demand for local produce
Village Farms’ ‘Texas Grown’ concept sprouted from consumer demand for local produce
“Village Farms International’s ‘Texas Grown’ concept sprouted from the growing consumer interest in locally sourced fruits and vegetables,” said Helen L. Aquino, marketing manager for the Eatontown, NJ-based leading greenhouse grower. “Consumers want to understand where their food is grown while supporting their local farmers. In Texas, consumers also have a unique allegiance to not only locally grown, but also to a sense of place or ‘locale.’”
Wholesum Family Farms has unveiled a new mobile web page utilizing quick response codes, or QR codes, as part of its strategy to help consumers make healthy food decisions wherever they are — at the grocery store, at home or on the go. This new tool follows closely the recent addition of short kitchen tip videos on YouTube and Pinterest.