Stemilt to use 5 A Day character to champion apples
Stemilt to use 5 A Day character to champion apples
Stemilt Growers, based in Wenatchee, WA, rolled out a health-conscious program earlier this fall with a red-apple mascot at the helm touting the antioxidant richness in apples.
Roger Pepperl, Stemilt marketing director, said that 5 A Day's character, Raoul, whose winning smile and bright-red color appeals to both kids and adults, is the cheerleader for Stemilt apples Core of Healthy Living campaign. Stemilt selected the character to be the icon for its fall program from a cast of five Color Way Champions created by 5 A Day and the Produce for Better Health Foundation.
PBH introduced the characters this summer to represent color groupings for fruits and vegetables. Red, white, yellow-orange, blue-purple and green make up the color groups. PBH uses the characters to help consumers remember to eat from each color group daily.
Stemilt adopted Raoul, who represents red fruits and vegetables, to adorn tote bags, mesh bags, display cards and shelf danglers from Stemilt. Mr. Pepperl said that the program helps retailers teach consumers that apples and good health go together. Recent apple research supports this, especially regarding the high antioxidant content of apples.
Antioxidants are compounds that neutralize harmful free radicals of oxygen produced when cells burn oxygen for energy. If left unchecked, free radicals cause cumulative cell damage that may lead to cancer, or in the case of brain cells, Alzheimers, Parkinsons or other age-related mental decline.
In June, USA Today published a story about a Canadian study that compared eight different apple varieties and found antioxidants in all varieties, especially in red-colored apples. Conducted by Agriculture & Agri-Food Canada, the study found that most antioxidants in apples are found in the peel.
This summer, Psychology Today also published an article about the quercetin content in apples. Quercetin is a flavonoid believed to be an antioxidant. In the study, rats that consumed quercetin were protected from neurodegenerative diseases, including Alzheimers and Parkinsons. Food scientist Chang Y. Lee, who conducted the research and was quoted in the article, said that other foods such as tea and onions also have quercetin. But, he added, "How much onion can you eat in a day?"
Stemilts Core of Healthy Living kits each contain three shelf danglers and three display cards. All materials, including tote bags and mesh-bag headers, carry the slogan, Powerful antioxidants in every bite.
Roger Pepperl, Stemilt marketing director, said that 5 A Day's character, Raoul, whose winning smile and bright-red color appeals to both kids and adults, is the cheerleader for Stemilt apples Core of Healthy Living campaign. Stemilt selected the character to be the icon for its fall program from a cast of five Color Way Champions created by 5 A Day and the Produce for Better Health Foundation.
PBH introduced the characters this summer to represent color groupings for fruits and vegetables. Red, white, yellow-orange, blue-purple and green make up the color groups. PBH uses the characters to help consumers remember to eat from each color group daily.
Stemilt adopted Raoul, who represents red fruits and vegetables, to adorn tote bags, mesh bags, display cards and shelf danglers from Stemilt. Mr. Pepperl said that the program helps retailers teach consumers that apples and good health go together. Recent apple research supports this, especially regarding the high antioxidant content of apples.
Antioxidants are compounds that neutralize harmful free radicals of oxygen produced when cells burn oxygen for energy. If left unchecked, free radicals cause cumulative cell damage that may lead to cancer, or in the case of brain cells, Alzheimers, Parkinsons or other age-related mental decline.
In June, USA Today published a story about a Canadian study that compared eight different apple varieties and found antioxidants in all varieties, especially in red-colored apples. Conducted by Agriculture & Agri-Food Canada, the study found that most antioxidants in apples are found in the peel.
This summer, Psychology Today also published an article about the quercetin content in apples. Quercetin is a flavonoid believed to be an antioxidant. In the study, rats that consumed quercetin were protected from neurodegenerative diseases, including Alzheimers and Parkinsons. Food scientist Chang Y. Lee, who conducted the research and was quoted in the article, said that other foods such as tea and onions also have quercetin. But, he added, "How much onion can you eat in a day?"
Stemilts Core of Healthy Living kits each contain three shelf danglers and three display cards. All materials, including tote bags and mesh-bag headers, carry the slogan, Powerful antioxidants in every bite.
