Produce Marketing Association announces general session lineup for Fresh Summit
Produce Marketing Association announces general session lineup for Fresh Summit
The Produce Marketing Association's Fresh Summit International Convention & Exposition is expected to attract over 17,000 attendees from 70 countries and 800 exhibitors when it convenes Nov. 4-8 at the Georgia World Congress Center in Atlanta.
"We may be an industry steeped in tradition, but we also have our attention focused on the future," said PMA President Bryan Silbermann. "PMA's Fresh Summit reflects the heart and soul of our membership through a diverse program that offers buyers and sellers value they can connect to and take home from Atlanta.
Mr. Silbermann will deliver his "State of the Industry 2005 address on Saturday, Nov. 5 at the lunch general session, offering the latest on consumer and industry trends. Additional program highlights include:
" Michael Treacy, author, consultant and MIT professor, will talk about "Building Sustainable Market Leadership at the Sunday breakfast general session. " Martha Rogers of Peppers & Rogers Group and an adjunct professor at Duke University will present "Real Impact: Maximizing Your 'Return on Customer' to Take Customer Relationships to the Next Level.
" Phil Lempert, supermarket and consumer trends analyst will offer his unique perspective in his presentation, "How Well Do You Understand Your Customers, and Theirs?
" Scott Adams, the creator of the wildly popular business comic, Dilbert, will engage attendees with "From Cubicles to Comics: A Journey of Success.
Jim Corby, vice president of produce merchandising for Food Lion LLC and Fresh Summit Committee chairman, noted, "Fresh Summit brings together buyers and sellers from throughout the supply chain. As a buyer, it has always provided me with excellent opportunities to meet the right suppliers and gather information and insight to solve my business challenges.
"We may be an industry steeped in tradition, but we also have our attention focused on the future," said PMA President Bryan Silbermann. "PMA's Fresh Summit reflects the heart and soul of our membership through a diverse program that offers buyers and sellers value they can connect to and take home from Atlanta.
Mr. Silbermann will deliver his "State of the Industry 2005 address on Saturday, Nov. 5 at the lunch general session, offering the latest on consumer and industry trends. Additional program highlights include:
" Michael Treacy, author, consultant and MIT professor, will talk about "Building Sustainable Market Leadership at the Sunday breakfast general session. " Martha Rogers of Peppers & Rogers Group and an adjunct professor at Duke University will present "Real Impact: Maximizing Your 'Return on Customer' to Take Customer Relationships to the Next Level.
" Phil Lempert, supermarket and consumer trends analyst will offer his unique perspective in his presentation, "How Well Do You Understand Your Customers, and Theirs?
" Scott Adams, the creator of the wildly popular business comic, Dilbert, will engage attendees with "From Cubicles to Comics: A Journey of Success.
Jim Corby, vice president of produce merchandising for Food Lion LLC and Fresh Summit Committee chairman, noted, "Fresh Summit brings together buyers and sellers from throughout the supply chain. As a buyer, it has always provided me with excellent opportunities to meet the right suppliers and gather information and insight to solve my business challenges.
