SanLucar has acquired a controlling ownership stake in Twin River Berries. The partnership brings together two leaders in fruit and vegetables with a shared ambition: to become the definitive source of premium fruit for customers across North America and Asia. For SanLucar, this marks a major opportunity to expand after a successful start in the U.S. three years ago in one of the world’s most competitive and high‑value fresh produce landscapes.

“This partnership is a milestone in our journey to bring extraordinary taste to consumers around the world,” said Stephan Rötzer, founder and owner of SanLucar Fruit S.L.U. “Twin River Berries shares our passion for quality, our commitment to responsible agriculture and our belief that premium fruit should be available every day of the year.”  

"For me it's like coming home, because I started my career 30 years ago in the U.S. retail and for us it's always important to do the things in a way that we can be proud of and about this new partnership we are really proud," said Armin Rehberg, CEO of the SanLucar Group. 

SanLucar’s investment creates a unified company serving customers across North America and Asia as a single, integrated operation. For retailers, the partnership delivers the supply depth, genetic advantage and year‑round availability required by the world’s most demanding buyers — supported by a premium brand that consistently drives consumer trust, loyalty and higher basket value. For growers, the combined platform offers expanded market access, stronger commercial programs and the ability to participate in a differentiated, value‑driven supply chain that rewards quality and long‑term stewardship.

With the SanLucar brand concept, retailers gain a powerful point of difference in their stores, offering consumers exceptional taste, consistent quality and an elevated shopping experience. Growers, in turn, benefit from greater visibility and appreciation for their high‑quality products, supported by a brand that celebrates excellence from field to shelf.

The partnership also unlocks new potential through Mexico as a key production region, adding strategic value for North America, Asia and Europe. Twin River Berries’ established Mexican programs provide SanLucar with a production footprint the company did not previously have — enhancing availability, improving logistics efficiency and enabling a more seamless 52‑week supply model for global customers. This expansion strengthens the company’s ability to deliver premium berries with consistency, freshness and speed across three continents.

“Joining forces with SanLucar accelerates everything we’ve been building,” said Ben Escoe, president and CEO of Twin River Berries. “Their genetics, global reach and brand leadership combined with our U.S. growing platform create a powerhouse uniquely positioned to serve customers who demand the very best. This is a partnership built on shared values and a shared belief in what premium fruit should be."