Fresh Farms closes strong Mexico grape season, begins California harvest
Fresh Farms closes strong Mexico grape season, begins California harvest
Fresh Farms, based in Rio Rico, AZ, successfully closed its Sonora grape season, marked by strong performance, operational consistency, reliable supply and high-quality fruit. The company has now transitioned to California, where its first grape shipments are already under way to support ongoing customer programs.
Built on a proven multi-region model, Fresh Farms began the season in Jalisco, Mexico, continued through Sonora, and is now moving into California, ensuring uninterrupted availability and smooth program transitions for retail and foodservice partners across North America.
The 2026 season has brought earlier-than-usual harvest timelines across key growing regions. Fresh Farms anticipated these shifts and responded effectively, maintaining program alignment, stable volumes and dependable supply despite the accelerated schedule.
Early reports from California point to excellent fruit quality, strong sizing and favorable growing conditions, positioning Fresh Farms for a successful continuation of the season.
In addition to grapes, Fresh Farms supports customers with a proven Roma tomato program that delivers steady volumes, dependable quality and a supply partners can count on.
With grapes transitioning smoothly into California and vegetable programs performing well, Fresh Farms gives buyers a reliable, multi-category supply platform that supports continuity, simplifies sourcing and drives strong shelf performance.
Looking ahead, Fresh Farms will further support customers with expanded availability of chili peppers and watermelons later this year, providing added flexibility and consistent supply to help plan promotions and meet seasonal demand.
