Retail vet joins Stater Bros. as VP of fresh sales and merchandising
Retail vet joins Stater Bros. as VP of fresh sales and merchandising
Bruce Robinson has joined Stater Bros. Markets as its new vice president of fresh sales and merchandising.
Robinson will work cross‑functionally with store operations, marketing and supply chain to elevate the company's brand and deliver a market‑leading merchandising strategy across meat, seafood, produce, floral, service deli and bakery. He will also oversee assortment planning, space allocation, department flow, pricing and promotions to optimize sales and profitability.
Robinson brings more than 38 years of industry experience, including a distinguished career at H-E-B, where he advanced to vice president, fresh merchandising and helped grow fresh sales from $6.2 billion to $14.2 billion in five years. He later served as vice president of merchandising, format and development at Lowes Foods, where he introduced customer‑centric convenience programs and modernized merchandising strategies to meet evolving consumer needs.
Robinson holds an MBA and a master's degree in interdisciplinary studies in psychology/sociology from the University of Texas at Brownsville, a bachelor's degree in business administration from Schreiner University, and completed the Food Executive Program at Cornell University.