Vanderpump Blooms x Bloom Haus floral collection by Lisa Vanderpump expands line
Vanderpump Blooms x Bloom Haus floral collection by Lisa Vanderpump expands line
The Kroger Co. announced the expansion of Vanderpump Blooms x Bloom Haus, a floral collection curated by businesswoman, TV personality, author and philanthropist Lisa Vanderpump, to include Vanderpump Home featuring several new products available in stores now with more to be released throughout the year. Available exclusively at Kroger Family of Stores, the additional items include an assortment of floral-inspired candles, a plant care starter kit, ornaments, preserved and silk roses, a "VanderPUMP" glass shoe with preserved mini roses, a preserved rose glass handbag, preserved rose hatboxes, individual blossoms, and more bouquets and arrangements.
"Bloom Haus was created to help customers celebrate life's moments with beautiful, high-quality florals, and our continued collaboration with Lisa Vanderpump brings that vision to life in a truly special way," said Carlo Baldan, group vice president of fresh merchandising at Kroger. "This collection blends Lisa's signature style with thoughtful design and seasonal inspiration, making it easy for customers to add a touch of elegance to everyday moments."
"I have loved creating and expanding my floral line with Kroger, it's been such a passion project from day one," said Lisa Vanderpump. "From gorgeous blooms to decadent candles, I've been able to embrace my love of flowers and create things that are truly unique and beautiful. I am so thrilled to expand my line with Kroger into all of these different areas – the candles are delicious, the line of preserved roses are stunning keepsakes that last indefinitely, everything is perfect for gifts or to adorn your home."
New expansion items include:
- Vanderpump Home Pillar Candles: Hand-poured, this set of three candles is designed to round out any dinner party.
- Vanderpump Home Three-Wick Candles: Available in three shades of Vanderpump pink and three scents: Royal Garden, Villa Blanca and Lisa's Signature Pink.
- Vanderpump x Bloom Haus Plant Care Starter Kit: Packaged in a soft pink display box, it includes a glass mister, precision pruning shears and a moisture sensor for watering, trimming and checking soil moisture.
- VanderPUMP: A glass shoe featuring preserved roses inside, displayed in an upscale gifting box with a branded Lisa Vanderpump ribbon.
- Vanderpump Blooms x Bloom Haus Sphere Ornament: A real preserved rose in a glass sphere with a gold-toned bracelet accented with pearls and a Lisa Vanderpump charm.
- Vanderpump Blooms x Bloom Haus Teardrop Ornament: A teardrop-shaped ornament with gold and pearl detailing and a preserved red rose inside.
- Vanderpump Blooms x Bloom Haus Rose Purse: A glass purse featuring preserved roses.
The collection presents an easy way to achieve Vanderpump's signature refined aesthetic. Bouquets can be placed directly into a vase, or customers can style flowers by following a QR code to view step-by-step video tutorials instructed by Vanderpump. For an effortless ready-for-display option, customers may purchase floral arrangements or kalanchoes already in custom vases or hat boxes.
Vanderpump Blooms x Bloom Haus can be shopped while products last exclusively at Kroger Family of Stores and through DoorDash and Uber Eats.