TK Fresh values strong relationships with suppliers and customers
By
Chris Koger
TK Fresh values strong relationships with suppliers and customers
Over its 40-year history, TK Fresh has built supplier relationships based on trust, transparency, consistency and mutual growth.
The company views its suppliers as long-term partners rather than vendors, said Lorenzo Scala, co-founder of the Toronto-based fresh produce distributor.
“Our goal is not only to purchase produce but also to help suppliers establish and expand their presence in the Canadian market through our sales expertise, retail relationships and distribution network,” Scala said.
TK Fresh has operations at the Ontario Food Terminal and a warehouse/distribution center in Etobicoke, ON. The company offers more than 200 fresh produce commodities throughout the year, sourcing from more than 25 countries across North America, South America, Europe, Asia and Oceania. The global sourcing network allows TK Fresh to provide year-round availability and consistent supply.
TK Fresh distributes a wide range of products, including melons, corn, beans, berries, grapes, citrus, stone fruit, avocados, tropical fruit, tomatoes, peppers, cucumbers, leafy greens, broccoli, cauliflower, onions, potatoes and many other fresh produce categories.
The company has a full line of fruit and vegetables packed on site, under the TK Fresh proprietary brand Lovin’ Fresh, as well as a private label program for retail partners. Scala said the company works closely with customers to meet their branding requirements.
Customers include major retail chains, independent retailers, wholesalers and food service operators. TK Fresh serves customers across Canada.
The company offers sorting, bagging and wrapping services, and icing for certain items to ensure maximum shelf life.
The quality of TK Fresh produce is held at the highest standards through proper temperature control and storage, and also transit.
To achieve proper temperature control, the company has segregated coolers with different temperature settings, as well as temperature-controlled refrigerated delivery trucks to adjust the temperature to specifically suit different products.
TK Fresh maintains a fleet of trucks that deliver directly to retailers and other customers.
The company’s YouTube page also features videos highlighting relationships with suppliers and customers.