Fresh Del Monte brings Disney and Pixar’s Toy Story 5 characters to produce aisles
Fresh Del Monte brings Disney and Pixar’s Toy Story 5 characters to produce aisles
This summer, the produce aisle is getting a cinematic upgrade.
Fresh Del Monte is teaming up with Disney and Pixar’s Toy Story 5 to launch a global campaign that blends entertainment, retail and healthy habits, bringing one of the world’s most beloved franchises directly into shoppers’ baskets.
The campaign is designed to capture attention, drive engagement and reimagine what’s possible in fresh produce marketing with more than 600 million co-branded banana stickers and pineapple hangtags rolling out across North America, Europe, and the Middle East.
Where storytelling meets the store
It’s been 30 years since audiences first met Buzz Lightyear and Woody, but their story still resonates across generations, highlighting the franchise’s enduring appeal and cultural impact.
For Fresh Del Monte, the collaboration represents a strategic evolution in how fresh products are marketed.
By bringing those characters into the produce aisle, the company is tapping into nostalgia, family connection, and storytelling — elements not traditionally associated with fresh fruit. The campaign will elevate bananas and pineapples from staple purchases to part of a broader, emotionally engaging consumer journey.
“We’re honored to collaborate with Disney and Pixar’s Toy Story 5 to literally bring Woody, Buzz Lightyear, Jessie and the beloved franchise to life alongside our Del Monte bananas and pineapples in conjunction with film’s global release,” said Ivan Brown, senior director of marketing for Fresh Del Monte in North America. “We strive to make fresh fruit a priority in everyday adventures. By teaming up with an entertainment powerhouse, we’re together creating fun, memorable experiences in produce aisles and helping to instill healthier habits for families.”
Turning everyday purchases into experiences
The campaign provides a direct link between cultural moments and in-store performance to deliver increased in-store traffic, stronger brand engagement and added emotional connection with consumers.
At the center of the campaign is an integrated, omnichannel experience designed to meet consumers wherever they are — online, in-store and on social.
Shoppers will encounter Toy Story 5 characters on Del Monte bananas, Del Monte Gold Pineapples, and Honeyglow Pineapples, with QR codes that unlock a digital journey. From there, consumers can access an interactive platform featuring trivia, games and a sweepstakes entry for a five-night family trip to Barcelona.
The experience doesn’t stop on the shelf. The brand is also launching a dedicated campaign website with interactive content and downloadable activities, influencer partnerships showcasing family moments and product use, social media campaigns across TikTok, Instagram, and YouTube, retail POS displays designed to drive impulse purchases and visibility, and email and digital media campaigns to sustain engagement over time.
The produce department has historically faced challenges in differentiation, but this partnership introduces a new model: leveraging global entertainment IP to drive traffic and incremental sales. Eye-catching packaging, in-store displays and digital amplification work together to create urgency and encourage repeat visits.
A new standard for fresh
At its core, the Fresh Del Monte and Toy Story 5 collaboration reflects a broader shift in how fresh food is positioned.
No longer confined to function or necessity, produce is stepping into a more dynamic role — one that blends health, storytelling and experience. By aligning with a franchise built on imagination, friendship and adventure, Fresh Del Monte is reinforcing its commitment to innovation while making fresh fruit more engaging for modern consumers.
As Toy Story 5 hits theaters June 19, Fresh Del Monte is ensuring the story extends far beyond the screen and into kitchens, lunchboxes and grocery aisles around the world.
