Stars align for cherry season and patriotism with CMI Orchards' American Dream program
Stars align for cherry season and patriotism with CMI Orchards' American Dream program
CMI Orchards is ushering in America's 250th anniversary with a special-edition expansion of its American Dream program, bringing together eye-catching merchandising, meaningful storytelling and peak cherry season just in time for Fourth of July celebrations. This year, the height of cherry harvest coincides with the patriotic milestone.
The limited-edition program features bold, colorful displays, commemorative packaging and point-of-sale materials that capture the energy and pride of summer in the United States. Designed to celebrate America's 250th anniversary, the program highlights CMI's premium cherries and apples.
While this year's program is timed to honor the nation's 250th birthday, the American Dream program is now in its seventh year. Created to honor active military, veterans and their families, the program reflects a longstanding commitment to giving back and strengthening communities across the country.
"The American Dream program is incredibly special to us because it stands for something bigger than a single season or event," said Bob Mast, president of CMI Orchards. "While we're thrilled to celebrate America's 250th anniversary this year, this is a program that will honor our country, support our military families and create meaningful connections with shoppers for years to come."
This summer's rollout includes:
- Limited-edition America 250 cherry pouch bags
- Coordinated cherry master cartons designed for high-impact, patriotic displays
- New American Dream apple pouch bags, offering extended merchandising opportunities for holidays such as the Fourth of July and Veterans Day
As cherries begin arriving in stores nationwide, the packaging is designed to create standout displays and inspire seasonal excitement. American Dream apples and cherries aim to connect with consumers through a story that turns everyday snacking into a meaningful experience.
With premium fruit, purpose-driven storytelling and patriotic timing, CMI's American Dream program is set to capture summer momentum and bring America's 250th celebration to life in stores across the country.