Creative ways to build community around sustainability
Creative ways to build community around sustainability
Sustainability in the floral industry can be about more than conserving resources and reducing waste — and that is certainly important — but it is also a powerful way to build meaningful community connections and deepen customer loyalty.
Join a conversation with three leaders finding creative ways to make a difference through flowers:
- Jennie Love, founder of the Philadelphia Flower Guild, owner of Love 'n Fresh Flowers and founder of the Regenerative Flower Farmers Network
- Kelly Shore, founder of The Floral Source and owner of Petals by the Shore
- Eileen Taylor, president of The Flower Shuttle and professor of accounting at North Carolina State University
They will share ideas for using sustainability as a way to connect with customers and do good in the broader community, all while telling your story and building a business people genuinely want to support. This webinar is all about practical inspiration, with ideas, partnerships and community-focused projects that can make your business stand out while doing some good along the way.
Whether you are a florist, grower or wholesaler, or just passionate about the floral industry, you will leave with fresh ideas for building community through flowers, creating stronger customer connections and giving blooms a wider meaning.
Attendees will leave with ideas and inspiration to try something new in their own floral business.
