Loading…

Organic fresh produce sales see exceptional growth

opnetTotal organic fresh produce sales and volume continue their double-digit growth over last year, with May sales and volume increasing 16 percent from the same period in 2019, according to the May 2020 Organic Produce Performance Report released exclusively by the Organic Produce Network and Category Partners.

Organic fresh produce sales last month saw a continuation of trends established in March and April, with elevated sales across the entire supermarket as consumers continued at-home eating in the face of restaurant closures, albeit at slightly lower levels. As a result, May 2020 organic fresh produce sales topped $662 million.

Overall, organic sales in May increased by 16.3 percent in dollars, and 16.2 percent in volume from May of 2019, while conventional produce dollars increased by 18 percent and volume was up 15.5 percent. The May 2020 Organic Produce Performance Report utilized Nielsen retail scan data covering total food sales and outlets in the United States over the month of May.

“We continue to see the strength of organic fresh produce at retail and how consumers show no indications of shifting purchases away from organic fruit and vegetables,” said Matt Seeley, CEO of the Organic Produce Network.

Bananas continue to be the dominant category for volume growth, larger than the next two categories (carrots and apples) combined. Per the report, the top three categories — bananas, carrots and apples — also share a common trait: retail prices for organic options are priced relatively close to their conventional counterpart.

A broader trend reflected in the report is consumer purchases of organic ingredient products. “Of the top 15 organic volume growth categories, nine were vegetables," said Steve Lutz, senior vice president of insights and innovation at Category Partners. “Large volume increases in products like organic cauliflower, celery, herbs, mushrooms and broccoli continue to reflect a shift in consumer home food preparation habits since the beginning of the pandemic in March.”

The full May 2020 Organic Produce Performance Report  is available on the Organic Produce Network website.

tpn daily signup

Index Fresh invites customers to virtual Meeting in the Grove
As businesses and communities cross the six-month mark of working partially or completely from home, creative use of digital communication tools has surged across industries. California-based global avocado marketer Index Fresh has adapted to this model by launching its virtual Meeting in the Grove program to connect its Read More ...
New salad from FiveStar makes debut at Costco
Staying on-trend is one thing, but bringing the freshest seasonal ingredients in a timely manner is another, especially as consumers look for solutions to their “what’s for dinner?” dilemma. FiveStar Gourmet Foods has answered the call with their latest extension to the wildly successful Family Size line of Simply Fresh Salads Read More ...
Kroger announces new SVP of supply chain
The Kroger Co. announced the retirement of Robert Clark, senior vice president of supply chain, manufacturing and enterprise sourcing, after more than 35 years of service, effective Feb. 1, 2021. Clark will be succeeded by Gabriel Arreaga, who is joining The Kroger Co. as senior vice president of supply chain, starting Oct. 1, Read More ...
Progressive Produce brings fresh, nutritious asparagus to dinner tables
With consumers cooking at home more than ever, Progressive Produce is looking forward to working with its partners throughout the supply chain to bring fresh, nutritious asparagus to dinner tables around the country. One of the key things the company plans to do encourage retailers to generate excitement around asparagus on Read More ...
Fox Packaging aquires additional press to increase production
Fox Packaging, an industry leader in flexible packaging innovation, has added an additional UTECO printing press to its dedicated facility. “Expanding our manufacturing capacity is essential to meet growing customer demand and it also presents Fox Packaging with an opportunity to make fast turnaround on large print runs,” said Read More ...
Growers Express names new COO
Growers Express LLC announced that Kirk Wagner is promoted to chief operating officer.    Wagner serves as a member of the executive team, reporting to the board of directors, and working closely with President Tom Byrne and CEO Mark Dendle to set company performance goals, develop and implement strategies, procedures, and Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse