Opal apples make consumers Crave the Crunch
Opal apples make consumers Crave the Crunch
FirstFruits Marketing announced the launch of another Opal apple season. Opals are a naturally non-browning apple with unique flavor and have a distinct crunchy texture making it a yellow apple with a crispy bite. This year, retailers can look forward to new campaign, including new in-store marketing, signage, bins and social media tool kit all inviting consumers to “Crave the Crunch.”