Southern Specialties, a leading grower, importer, processor and distributor of asparagus, is ramping up its expanded Mexican asparagus deal. The company continues to grow its presence in Mexico in order to satisfy demand from retail, club store and foodservice customers. The company will be shipping asparagus, grown in Caborca, Mexico until mid-April.

Whole Foods Market announced “Gourmet Date for Good,” a series of three virtual live cook-along events to celebrate Valentine’s Day weekend at home in three unique ways. Organized by Whole Foods Market and hosted by comedian Heather McMahan, actress Tabitha Brown and comedian Matt Bellassai, each event is designed for a different love-themed occasion, including Galentine’s Day on Feb. 13, Valentine’s Day on Feb. 14 and Singles Awareness Day on Feb. 15.

FRSHst, an innovative fresh and healthy dining experience from Fresh Del Monte Produce has just launched in Miami, bringing the community whole-heartedly good food that is not just wholesome, but also nutritious, and comes from the soul. Farmers at heart, the FRSHst concept demonstrates the company's passion for fresh produce. It is evident in the six delicious food and beverage categories that incorporate the highest quality, best ingredients, including bowls, beverages, coffee, sandwiches, grab and go, and bakery.

Building on its 163-year tradition of innovation, Oppy is set to conduct two independent trials exploring the viability of new technologies that aim to further advance strawberry production practices by offering solutions to persistent issues faced by the industry.

Cal-Organic Farms, one of the largest producers of organic vegetables in the United States, is now shipping organic red bunch carrots and celery from Coachella, CA. A division of Grimmway Farms, Cal-Organic is offering its exclusive red bunch carrots for a limited time and supplies are expected to last through the Easter holiday. Additionally, they expect to ship seasonal celery through the end of this month.

With Valentine’s Day right around the corner, U.S. strawberry supplies are down significantly so far this year creating a demand-exceeds-supply situation and an f.o.b. price on California strawberries in the low $20s. A slower start to the deals in both California and Florida as well as some winter rain in Southern California have created the short supply situation.