Avocados From Mexico is teaming up with Mission Foods, a leading tortilla brand in the U.S., for the second consecutive year for the return of "Taco Tip Off." The promotional program celebrates the college basketball season and championship and offers a full court advantage to boost avocado sales and increase basket size with Mission brand pitas, taco shells and wraps. The partnership between the two game-day grub powerhouses is led by in-store merchandising centered around tacos, burritos, quesadillas and more, with comprehensive consumer savings through April 5. 

Schnuck Markets Inc. is joining supermarkets and food manufacturers across the country to celebrate the first-ever Supermarket Employee Day. FMI—The Food Industry Association, has proclaimed this new holiday to recognize employees at every level for the work they do feeding families and enriching lives.

Fresh produce continues its steady growth at retail, with increased sales for both fruits and vegetables in Q4 of 2020, according to United Fresh’s FreshFacts on Retail Q4 2020/Year in Review 2020 report, sponsored by Mucci Farms.

Among the findings, the issue reports that fresh perimeter categories continue their role as the growth engines of the store. The report features seasonal category deep dives on cucumbers, mangos and mushrooms, with a year-to-year comparison of the last three years’ Q2 results to aid in planning for a successful Q2 2021.

Vitalis Organic Seeds announced its newly developed series of tomatoes in its Mixologist Collection, now available to growers in the United States. Mixologist offers the perfect mix of heirloom beauty and traits, old-world goodness with a twist of modern world traits.

CMI Orchards has something new to inform shoppers and boost retail apple sales in 2021. Apples have traditionally been presented to consumers in relatively simple terms, but with so many new varieties on the market a more robust vernacular has been overdue. “We’ve taken what has historically been a one dimensional approach and increased the breadth and depth with which we describe and compare apple varieties,” said Rochelle Bohm, brand manager for CMI Orchards.

Brighter Bites, a national nonprofit organization that delivers fresh fruits and vegetables directly into families’ hands, announces the launch of its seventh location in Salinas, CA.