Industry Viewpoint: Marketing matters
By
Ben Massoud, communications manager for United Fresh Produce Association
Industry Viewpoint: Marketing matters
By
Ben Massoud, communications manager for United Fresh Produce Association
It didn’t take long for the industry to feel the impact of the sixth annual, and first virtual, BrandStorm this March. More than 360 produce industry marketers convened during the largest storm on record. United Fresh was well-positioned to bring this annual event online, and the attendees arrived for the event ready to engage.