Allegiance Retail Services, LLC held its annual Member Meeting on June 30, 2021. After months of social distancing and dealing with the pressures the coronavirus placed on the grocery industry, co-op members, board and management came together in-person to share smiles, handshakes, and experiences of the past year.

Sales of Hass avocados kicked off the New Year with four-year record highs through first quarter key holidays, including the Big Game, Valentine’s Day, and St. Patrick’s Day.

The Northwest pear industry recently elected new officers during their annual meeting. With the confidence and support of the marketing organization, the newly elected officers to Pear Bureau Northwest (PBNW) will lead the board, and the elected officers to the Fresh Pear Committee (FPC) will lead the committee in accordance with Marketing Order 927: Pears Grown in Oregon and Washington. Scott Martinez of the Medford, OR growing region will be the new PBNW Chairman, with Jordan Matson from Yakima, WA elected as 1st Vice Chair.

With the ever-growing demand for quality avocado products, Fresh Avenue is excited to announce their newest offering: the GoVerden line of guacamole and avocado pulp for foodservice and retail.

GoVerden Fresh is a US-owned subsidiary of Guacamole de la Sierra, a family company of third generation avocado growers. With 6,000 acres of avocado groves, they bring consistent and plentiful supply all year around. GoVerden Fresh is also the only major vertically integrated grower/processor in the region and has a new facility with ample capacity for growth.

The Board of Directors of Peak of the Market is pleased to announce the appointment of Pamela Kolochuk as their new chief executive officer. Kolochuk joined Peak of the Market in 2017 as chief financial officer and succeeds outgoing CEO Larry McIntosh. She assumed responsibilities on July 9.