Health is the hook: Leveraging the food as medicine movement in produce
By
Trish James, vice president of Healthy Family Project
Health is the hook: Leveraging the food as medicine movement in produce
By
Trish James, vice president of Healthy Family Project
In the grocery retail landscape, where shoppers are bombarded with choices, health is proving to be the ultimate differentiator. The rise of the food as medicine movement presents an incredible opportunity for produce departments to move from transactional spaces to transformative ones, places where shoppers can find both nourishment and knowledge.