The Giumarra Cos. has launched a new brand, SugarWild blackberries. Debuting in the marketplace this fall, the company’s exclusive SugarWild berry program represents a new generation of premium blackberries with an exceptional eating experience, including jumbo sizes unique to the blackberry category.

Hass avocado sales grew across Easter, Cinco De Mayo, Memorial Day and Father’s Day in 2025, reaching four-year highs in both unit and dollar sales.

Take this scenario: A customer slowly looked around the produce department with a puzzled expression. Then she asked the produce clerk, “Where are the strawberries and avocados that are advertised?” The worker lazily pointed to the areas instead of properly helping the customer with cordial service. The clerk basically pushed the customer away from an opportunity to grasp additional sales by using a more desirable selling approach.

Mission Produce Inc. will debut the World’s Finest Glow-Up of its avocado bags at the International Fresh Produce Association’s Global Produce & Floral Show. Mission will also highlight its position as the mango category leader with a full portfolio of consumer-friendly products designed to drive growth at retail. 

Village Fresh Greenhouse Grown has launched Big Bend Beefs, its newest tomato brand. These premium beefsteak tomatoes are grown in the Big Bend region of far west Texas, where the land, climate and community come together to create something truly extraordinary. Bold in flavor, beautiful in appearance and deeply tied to the identity of Texas, Big Bend Beefs brings the taste of the Lone Star State to tables near and far.

Summer may have ended, but there is still time for promoting cantaloupes, honeydews and watermelons. Large fall melon displays can really boost and extend produce sales while other summer items have decreased.