The National Watermelon Promotion Board successfully completed a media training session tailored for state and national watermelon queens. Held in Orlando, FL, on April 20, this initiative aimed to empower watermelon queens, the ambassadors of the watermelon industry, with essential skills in media engagement and communication.

Savvy floral marketers will take a deep dive into six critical shifts that will influence the floral industry over the next three to five years. 

The Canadian Produce Marketing Association kicked off its 2024 convention April 23 with an opening reception at the Terminal City Club in beautiful downtown Vancouver. Attendees had a chance to network while sampling tasty culinary delights ahead of the much-anticipated trade show.

The Fresh Produce & Floral Council appointed Bob Lanter as its new president. With a rich background in the public sector and non-profit management, Lanter brings over 30 years of experience to his new role.

Oppy has partnered with DEEP Earth Energy Production Corp. to establish an integrated greenhouse in conjunction with Canada's pioneering geothermal power facility. This collaboration symbolizes a significant step forward combining sustainable energy and agriculture practices in the country.

Bags are packed and DelFrescoPure is on the road to Vancouver to showcase its array of conventional and organic greenhouse-grown produce in booth No. 621 at the Canadian Produce Marketing Association Convention and Trade Show. The company's The Original Cherry Tomatoes on the Vine will make their Canadian grand entrance, heralding a fresh chapter in the produce arena that celebrates both flavor and sustainability.