Trendspotting: Produce industry has 638 billion reasons to promote its ‘good for you’ message
By
Craig Levitt
Trendspotting: Produce industry has 638 billion reasons to promote its ‘good for you’ message
By
Craig Levitt
People are always looking to feel better, and there are a number of ways to get there: exercise, both physical and mental, and of course eating right. According to Circana’s Complete Food & Beverage research, health-focused consumers spend about $638 billion in total food and beverage purchases to improve their well-being. That is a huge opportunity for the produce industry.
