The Flower Council of Holland will continue its collective communications efforts within the horticultural sector following approval from Minister Wiersma of the Ministry of Agriculture, Fisheries, Food Security and Nature. Starting Jan.

According to the FloraLife team, one of the key challenges for flower growers is selecting varieties that will perform well throughout the supply chain. With shifting consumer preferences and evolving market demands, choosing the right flowers is vital for success.

What makes the produce markets increase and decrease?

This 2024 International Florticulture Trade Fair, held Nov. 5-7 in the Netherlands, brought scores of industry leaders from around the world to celebrate another year of floral success. Alexandra Farms celebrated 10 years as a proud participant, holding space on the floor among peers and introducing soon-to-be additions to its roster of varieties.

BrightFarms announced the opening of its first greenhouse in Texas, bringing its fresh, locally grown leafy greens to the south central and Southwest for the first time. Building on the recent unveiling of its Illinois greenhouse, the Lorena, TX, site is the second of three regional hubs BrightFarms is opening in 2024, marking an ambitious and rapid expansion.