After coming up through the ranks of the supermarket business, the newest member of the Idaho Potato Commission’s retail promotion team is already forging a kinship with his customers.

Mountain View Fruit Sales, a family-owned group of stone fruit growers, announced the addition of Kevin Steiner as the new director of business development. Steiner has over two decades of experience in the produce industry and will play a key role in expanding Mountain View’s reach while maintaining the personal relationships that have defined the company’s success.

Westfalia Fruit has completed the acquisition of Syros, a Belgian-based manufacturer of avocado products serving the European food and service industry as well as retail sectors.

Pantone recently announced its 2025 Color of the Year: Mocha Mousse, a soothing hue that combines light brown, taupe and coffee tones. This color evokes warmth, calm and coziness—qualities that many are seeking in today's fast-paced world. Rio Roses has come up with five creative ways to incorporate Mocha Mousse into floral designs.

Topline Farms, a family-owned leader in premium greenhouse-grown produce, announced the appointment of Chris Veillon as vice president of marketing.

Last year Sun World International appointed marketers from nine countries, expanding its network to more than 2,700 licensed growers, 180 licensed marketers and 35 North American importers worldwide. This expansion reflects the company’s dedication to bringing proprietary table grape and stone fruit varieties to consumers around the globe.