C-Brand Tropicals granted exclusive distributorship of Ugli fruit in North America
C-Brand Tropicals granted exclusive distributorship of Ugli fruit in North America
Ugli, the exotic tangelo from Jamaica, is predicted to attain "celebrity status" in the nation's produce departments as it reaches new heights through the aid of a new marketing alliance.
Trout Hall Ltd. of Jamaica, the sole suppliers of Ugli, and Cabel Hall Citrus Ltd., the trademark owner, have announced the appointment of C-Brand Tropicals Inc. in Goulds, FL, as the exclusive agents for the sales, distribution and marketing of the "Ugli" brand of tangelos in North America. Starting with the new season's kickoff in December, the increasing presence of this eye-catching, distinctive fruit is guaranteed to generate widespread excitement in supermarkets.
"New promotional activity will concentrate heavily on in- store sampling to create more awareness of this great tasting, zipper-skinned, seedless citrus fruit -- that looks like an ugly grapefruit," Bill Schaefer, president of C-Brand Tropicals, said in a statement.
The Ugli tangelo is a variety of citrus fruit grown exclusively in Jamaica and exported to markets all over the world.
"It was discovered growing wild in Jamaica over 70 years ago," said Gordon Sharp, chairman of Trout Hall Ltd. "And it has been developed by the family of owners into the commercial variety now in production in Jamaica. Its parentage combines the best characteristics of the tangerine, grapefruit and Seville orange."
"When buying Ugli fruit, do not be misled by appearances. You will love their sweet, tangy flavor," said Peter Leifermann of C-Brand Tropicals. "They are easy to peel and may be eaten like a tangerine, or they may be cut in half and eaten like a grapefruit. They are remarkably juicy and squeeze easily for deliciously refreshing drinks."
Ugli tangelos come in a wide range of sizes, usually varying in diameter from four inches to six inches. They also vary in color from green to greenish-yellow, to yellow, and some even orange.
"They are only harvested and sent to market after they have ripened on the tree, so what is found in the store is always ripe fruit, even though the skin may be green," added Mr. Sharp. "The inside is always orange to deep- orange in color."
In addition to Ugli fruit, C-Brand Tropicals offers a variety of tropical produce from domestic, South American and Caribbean sources.
"We have a vested interest in the product and the grower, and a vested interest in the buyer," said Mr. Schaefer. "Our objective is long-term relationships on both sides of the equation. That translates to superior, personalized service you can count on - every time."
Trout Hall Ltd. of Jamaica, the sole suppliers of Ugli, and Cabel Hall Citrus Ltd., the trademark owner, have announced the appointment of C-Brand Tropicals Inc. in Goulds, FL, as the exclusive agents for the sales, distribution and marketing of the "Ugli" brand of tangelos in North America. Starting with the new season's kickoff in December, the increasing presence of this eye-catching, distinctive fruit is guaranteed to generate widespread excitement in supermarkets.
"New promotional activity will concentrate heavily on in- store sampling to create more awareness of this great tasting, zipper-skinned, seedless citrus fruit -- that looks like an ugly grapefruit," Bill Schaefer, president of C-Brand Tropicals, said in a statement.
The Ugli tangelo is a variety of citrus fruit grown exclusively in Jamaica and exported to markets all over the world.
"It was discovered growing wild in Jamaica over 70 years ago," said Gordon Sharp, chairman of Trout Hall Ltd. "And it has been developed by the family of owners into the commercial variety now in production in Jamaica. Its parentage combines the best characteristics of the tangerine, grapefruit and Seville orange."
"When buying Ugli fruit, do not be misled by appearances. You will love their sweet, tangy flavor," said Peter Leifermann of C-Brand Tropicals. "They are easy to peel and may be eaten like a tangerine, or they may be cut in half and eaten like a grapefruit. They are remarkably juicy and squeeze easily for deliciously refreshing drinks."
Ugli tangelos come in a wide range of sizes, usually varying in diameter from four inches to six inches. They also vary in color from green to greenish-yellow, to yellow, and some even orange.
"They are only harvested and sent to market after they have ripened on the tree, so what is found in the store is always ripe fruit, even though the skin may be green," added Mr. Sharp. "The inside is always orange to deep- orange in color."
In addition to Ugli fruit, C-Brand Tropicals offers a variety of tropical produce from domestic, South American and Caribbean sources.
"We have a vested interest in the product and the grower, and a vested interest in the buyer," said Mr. Schaefer. "Our objective is long-term relationships on both sides of the equation. That translates to superior, personalized service you can count on - every time."
