view current print edition





Winter Squeeze increases demand for Texas Red grapefruit
Texas-based Winter Sweetz grapefruit, owned by Lone Star Citrus, is proud to announce another incredibly successful season thanks to its combined sales and marketing efforts promoting the Texas Red grapefruit variety. Committed to changing the perception that grapefruit has to be eaten cut in half with sugar on top to taste good, Winter Sweetz has prioritized... Read more
Kroger and Instacart expand partnership
The Kroger Co. recently announced it is expanding its partnership with Instacart to increase its customer delivery coverage area in 2018. "As part of Restock Kroger, we are investing in redefining our customers' grocery shopping experience by bringing online and offline seamlessly together," said Yael Cosset, Kroger's chief digital officer. "Having grown our... Read more
Sbrocco adding organic pears and apples
Sbrocco International is adding organic imported pears and organic imported apples this season for the first time, according to Harold Sbrocco, president of Sbrocco International, headquartered in Mt. Laurel NJ. The well-known company will be receiving organic Bartlett, Bosc, Packham and d'Anjou pears from Argentina, with the first arrivals due the week of March... Read more
Nogales produce flow to benefit from $25 million grant
At the peak of its long produce season, Nogales, AZ, receives over 1,200 truckloads of perishable Mexican produce a day. Unrelated industries in Mexico add heavily to port commercial traffic. Movement of that much product was expedited four years ago with a $250 million expansion of the Mariposa port of entry. But this traffic is dumped onto State Road 189 for... Read more
Wegmans ranked No. 2 for reputation; HEB, Publix and Aldi make top 10
Wegmans Food Markets, a family-owned supermarket chain with 95 stores in the Northeast and mid-Atlantic region, was ranked No. 2 for corporate reputation among the 100 most visible companies, according to the 2018 Harris Poll Reputation Quotient study. Other retailers on the list were HEB (sixth), Publix (eighth), Aldi (10), Costco (17), Kroger (18) and Whole... Read more
IPC launches Idaho Potato Life Hack videos
The Idaho Potato Commission has partnered with Ivan Nanney, former member of the Big Idaho Potato Truck's Tater Team and's newest Cancun Experience Officer, to create a series of Idaho Potato Life Hack videos showcasing the many uses of Idaho potatoes beyond a recipe ingredient. These do-it-yourself tater tricks use Idaho potatoes to increase... Read more
New Wonderful Pistachios No Shells packaging a cart-stopper
Wonderful Pistachios unveiled a dramatic packaging refresh of its Wonderful Pistachios No Shells variety. Available in stores now, the convenient No Shells variety will feature cart-stopping bright green packaging, and will bring all the great unique taste and health benefits of pistachios, but without the need to crack open the shells. Wonderful Pistachios... Read more
Wegmans lowers prices on potatoes, tomatoes, Romaine and more
Wegmans has once again lowered prices on items families buy every week. It was late 2016 when the company last made a major investment in lower prices, and the majority of those prices remain unchanged today. The list comprises approximately 130 SKUs across produce, grocery, dairy and frozen foods. Colleen Wegman, president and chief executive officer,... Read more
Mergers, acquisitions, tech and food safety on tap at Viva Fresh Expo
The 2018 Viva Fresh Produce Expo has announced the agenda for this year’s educational sessions. The Viva Fresh education committee has assembled this lineup to focus on proactive ways attendees can capitalize on trends shaping the produce industry, especially as they pertain to the Tex-Mex region. “We’re excited about the diverse range of topics as well as the... Read more
Shake Shack founder to deliver keynote at PMA Foodservice Conference
Produce Marketing Association is pleased to announce that Danny Meyer, chief executive officer of Union Square Hospitality Group and Shake Shack founder, will be the keynote presenter at PMA’s 2018 Foodservice Conference & Expo scheduled July 28-29 in Monterey, CA. Registration opened March 8. Meyer is a 32-year hospitality industry veteran and widely recognized... Read more
California avocados ripe for fresh ad campaign
This year’s California avocado season is under way and the California Avocado Commission has prepared fresh advertising creative and innovative media plans to support the harvest. With California avocado volume building into April and expected to continue through summer, CAC’s marketing activities are about to kick into high gear. The commission will continue... Read more
The U.S. Department of Agriculture has filed an administrative complaint under the Perishable Agricultural Commodities Act against Farmers Best of NYC Inc. The company, operating from New York, allegedly failed to make payment to 11 produce sellers in the amount of $610,686 from February 2016 through October 2016. Farmers Best of NYC Inc. will have an opportunity... Read more
Viva Organica's operations and product are Magnifico
CULIACAN, SONORA, MEXICO – Grupo Alta, one of the larger produce growers in Mexico, announced to The Produce News the creation of a new organic vegetable subsidiary, Viva Organica, which includes all of the firm’s organic greenhouse vegetable farms. Grupo Alta also owns Divine Flavor LLC, its marketing arm, based in Nogales, AZ. Divine Flavor is the operation’s... Read more
Coast Produce expansion to save time and money
Coast Produce Co. of Los Angeles announced an aggressive expansion program in Los Angeles, Nogales, AZ, and Pharr, TX, to enhance its cross dock and consolidation services for customers. Coast is also expanding its on-the-ground presence in Nogales with enhanced buying and repack departments. Coast Produce added a 60,000-square-foot warehouse across the... Read more
Lidl takes aim at other retailers
Lidl launched a new advertising campaign titled “Don’t Let Them Waste Your Money.” The series of multiplatform ads caricatures what the company describes as "the broken and bloated supermarket shopping experience many Americans face, and highlights the better and lower cost experience at Lidl stores." The campaign marks the first collaboration between... Read more
A new style of Canadian greenhouse produce
Fresh from the frozen prairies of Alberta, a bright new produce brand is headed your way. Cultivated in a collaboration between an innovative greenhouse tomato-on-the-vine producer and leading marketer and distributor Oppy, Frank & Able is a new name for greenhouse tomato quality. Energized by the youthful vision of Sunshine Greenhouse owners Dirk and Keith... Read more
Keeping sweet potatoes front of mind
Heading into spring, Rene Simon, director of the Baton Rouge, LA-based Louisiana Sweet Potato Commission, wants people to know that Louisiana still has an excellent supply of fresh sweet potatoes. “We still have a good supply, which should carry us into the summer months,” he said. “Movements have been a little slower. This time of year, we usually do see some... Read more
NAPAR, Topco create partnership
The National Association of Perishable Agricultural Receivers (NAPAR) Chairman Matthew D’Arrigo of D’Arrigo Bros. Co. of New York announced the creation of a partnership between NAPAR and Topco Associates LLC, one of the largest food industry buying cooperatives in the United States. The partnership allows NAPAR members to purchase not-for-resale supplies through... Read more
In the Trenches: Is what consumers  see what they get?
There are two key elements that connect a customer with fruits and vegetables in the produce department — the eyes and the stomach. Through experimentation, a psychologist once revealed that 83 percent of information is captured from sight. Whatever the eyes observe is fixed in the memory of a person’s brain. So, if a customer sees an eye-catching produce department... Read more
Retail View: Value-added, organics drive California retail produce growth
Fueled by significant gains in both value-added products and organic fruits and vegetables, California produce sales rose to more than $7.3 billion in sales in 2017. While bulk items and conventional produce still deliver more revenue, over the last four years fixed weight packages and organic produce have accounted for the lion’s share of growth. Those are... Read more