The International Fresh Produce Association wrapped its annual conference in Atlanta after a transformative three days for fresh produce and floral. The event amassed over 3,000 buyers and attendees from over 70 countries on one of the largest floors in a decade.

Four Star Fruit, a leading grower and marketer of conventional and organic table grapes, announced a new partnership with Sun World International, a leader in proprietary fruit varieties. The licenses include a North America Import License, a California Marketing License and a California Producer License.

Ippolito International has launched a new product line in the fresh-cut vegetables category: Queen Victoria Brussels Bites Kits.

The third annual International Fresh Produce Association Global Produce & Floral Show returned to Atlanta Oct. 16-18. Attendees packed the show floor during the two-day event providing the energy and excitement for which the produce industry is known. The event amassed over 3,000 buyers and attendees from over 70 countries on one of the largest floors in a decade.

Highline Mushrooms is looking to future-proof mushroom farming. The original controlled growing environment began years ago, but the company said the time is now to build on automated technology.

In what is clearly a marketing coup, Avocados From Mexico will be featuring the very popular sports celebrity Rob Gronkowski in its promotion aligned with the Feb. 9, 2025 Super Bowl.