United Fresh staying live with year-round virtual events

ufli365Due to the pioneering success of United Fresh 2020 LIVE!, the association will transition its new virtual platform to United Fresh LIVE! 365, a year-round online marketplace where buyers seeking to source new products and solutions will discover hundreds of vendors across the platform. In addition, United Fresh LIVE! 365 will become the association’s year-round platform to deliver webinars, conference programming, and networking opportunities for the global produce industry.

“United Fresh took a leap of faith by making the pivot to a virtual event this June and it paid off,” said Michael Muzyk, president of Baldor Specialty Foods Inc. and chairman of United Fresh’s board of directors. “We all benefited from gathering our global community online. It’s only natural that we continue to rebuild our industry through this platform.”

During July and August, the platform will remain free to all users, providing access to all current exhibitors in the expo and on-demand recordings of all general sessions and workshops from June 15-19. The association also will begin delivering new live webinars and networking events on LIVE! 365.

Beginning in September, United Fresh LIVE! 365 will continue to be a free value offered to all employees of United Fresh member companies. A one-time annual registration fee of $100 will be required for employees of non-member companies. The LIVE! 365 expo will offer exhibitors a year-round opportunity to highlight their companies and connect with buyers and attendees on the platform.  Sponsorship branding, hosted events and advertising will be available to drive higher recognition for exhibiting companies.

United Fresh LIVE! 365 will debut hosting the association’s annual Washington Conference Sept. 21-25. The highly renowned Washington Conference will once again include Congressional visits, keynote sessions, workshops, networking receptions and volunteer leadership meetings, all through the LIVE! 365 platform. The event will include an “election night” party culminating in a vote by all attendees to forecast November’s election results. Registration for the Washington Conference is now available here.

“The Washington Conference is a critical annual gathering for our industry,” said Mark Klompien, president and CEO, United Potato Growers of America and chairman of United Fresh’s government relations council. “We’re looking forward to meeting with our elected officials online and addressing our most pressing issues in order to continue to feed America and the world.”  

United Fresh LIVE! 365 also will host educational and networking programs through the year, including the United Fresh Start Foundation’s FreshStart Conference and United Fresh’s BrandStorm Conference.

“Offering all of these signature events online will allow greater participation from multiple staff within a company, as well as attendees from around the world,” said United Fresh President and CEO Tom Stenzel.  “And, by driving attendance to multiple educational and networking opportunities throughout the year, we’ll continue to bring a fresh audience to exhibitors on the platform, making this a year-round marketing opportunity.”

“United Fresh 2021 Convention & Expo in Los Angeles, CA, April 21-23 will bring the return of our face-to-face convention as a celebration never before seen,” added Stenzel. “As the first in-person gathering of the United Fresh community, the association will organize an event not to be missed. Concurrently, some of the in-person programming will be made available online through the United Fresh LIVE! 365 platform for those who might be unable to participate in person, further broadening the reach of the event for company staff and industry members around the world.”

For more details about specific educational events and opportunities to build your business with United Fresh, to learn more about United Fresh LIVE! 365, and to log back in for on-demand content and to explore the current expo, visit www.unitedfresh.org.

tpn daily signup

Ayco reports jump in bagged asparagus sales
Ayco Farms is experiencing a substantial increase in bagged asparagus sales to some of its largest retail customers as consumer trends are changing in today's economy. “Bagged asparagus grabbed attention and seems to have kept traction due to consumer trends and the convenience of packaged produce,” said Avi Nir, Ayco Read More ...
Natural Grocers announces new director
Natural Grocers by Vitamin Cottage Inc. announced that David C. Rooney was unanimously elected to the company's board of directors on Aug. 5. Rooney's election filled the vacant seat on the board created by the previously announced retirement of Michael T. Campbell, which was effective Aug. 5.  Rooney will serve an initial Read More ...
New cold storage and cross-docking operation Glacier Peak opens in Washington
Randy Hartmann, co-owner of Glacier Peak, a new cold storage, packing and cross-docking operation in Wapato, WA, announced its acquisition of the 55,000-square-foot cold storage warehouse Washington Harvest. Hartmann shared that "the purchase of this cold storage and packing operation is intended to provide for greater capacity and Read More ...
Keep on organic summer fruit for September success
Summer is cruising by and Stemilt’s Artisan Organics peach and nectarine season is doing the same. Now is the time to plan and push sales starting Labor Day and through the remainder of September, according to Brianna Shales, Stemilt’s senior marketing manager. Retailers should plan ads and focus on creative displays to show off Read More ...
Kroger launches contactless payments pilot in QFC division
The Kroger Co. launched a contactless payments pilot across the QFC division, located in Seattle, WA, allowing customers to use their mobile device for a more seamless checkout experience. The pilot includes the acceptance of Apple Pay, Google Pay, Samsung Pay, Fitbit Pay, mobile banking apps and contactless chip cards, Read More ...
Oppy bringing Haskap berries to retailers
Building on its long history of breaking ground with new varieties, Oppy successfully introduced Haskap berries to customers in the greater Vancouver area, marking the first time these flavorful berries are available at retail. As a leading grower, marketer and distributor of fresh produce from around the world, Oppy is Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse