Limoneira donates lemons to help hospital staff keep immune systems strong

lemoneneeWhile there may be some exaggerated claims about the curative and preventive powers of mega-doses of vitamin C supplements, there is a strong consensus among health professionals that adequate dietary vitamin C is essential to maintaining a healthy immune system.

Lemons are among the best dietary sources of vitamin C.

These are facts that Harold Edwards, president and chief executive officer of Limoneira, based in Santa Paula, CA, has long been keenly aware.

Prior to taking the helm at Limoneira in 2004, Edwards was president of Puritan Medical Products, and before that, he held a management position at Fischer Scientific. Both companies are major suppliers to hospitals and today are very much on the front lines of the effort to deliver urgently needed supplies to medical professionals and hospitals battling with the COVID-19 pandemic.

In addition to their desperate need for masks, gowns, gloves, sanitizers, and other medical supplies, over-worked doctors, nurses and other medical staff in the overburdened hospitals need to keep their own immune systems strong. Edwards was quick to recognize that, and to realize that while his present company was not in a position to provide much in the way of basic medical supplies doctors need, it does deal in a product that can help those doctors keep themselves healthy.

“Lemons have a great deal of vitamin C, so we thought what we should do is send lemons to all of the hospitals so the doctors and nurses can have them and drink lemon water, because vitamin C helps you with building immunity,” he said. “Now if you get the virus, it is not going to eradicate the virus, but it is going to help build your immune system.”

Beyond the lemons, Limoneira actually found a way to give some help to a local hospital with basic medical supplies. “We have uniforms that are disposable for employees,” Edwards said. “We are sending those to a hospital here in Ventura.”

Edwards also emphasized the value of lemons, and of fresh produce in general, in everyone’s diet to help keep them healthy.

“We have a new campaign called ‘Take a Healthy Stand’ where we are talking about just eating real foods and getting healthy. Real foods are more beneficial than dietary supplements,” he said. The company has also launched a new app: The Produce Department Is Nature’s Pharmacy.

“At Limoneira, we know that good health and maintaining balance continues to be important to all of us, and that produce and citrus can be critical to this balance,” Edwards said. “We understand that people are busy and looking for solutions that are easy to incorporate into their busy lives, and the Nature’s Pharmacy app does just that. Limoneira is proud to be a leader in educating consumers about how to eat their way to optimum health naturally.”

“Nature’s Pharmacy and ‘Take a Healthy Stand’ are important components of the food as medicine movement taking hold nationwide,” said Megan Roosevelt, a Limoneira nutritionist and spokesperson. “Food as medicine maintains that fresh, healthy produce such as lemons can help avoid an expensive and perhaps less effective trip to the grocery department’s supplement aisle.”

Edwards also reminded consumers that lemons can be used “for healthy cleaning and disinfecting” of hands and surfaces. In these days when disinfectants and sanitizing products are in short supply, that is a good thing to know.

New Zealand Envy and Jazz expected to turn heads
The New Zealand apple crop has landed, and retailers and shoppers should expect fresh, large and exceptionally flavorful apples to hit stores in June, enabling high-quality, year-round apple programs from T&G Global. T&G’s New Zealand apple volumes are up compared to last year, with Jazz and Envy driving the program, Read More ...
Western Growers mourns longtime staffer Tom Oliveri
Tom (Tommy O) Oliveri, a longtime Western Growers staffer who retired from the association in January 2018, several months shy of his 40th anniversary, died in his home Thursday morning, May 28. He was 67. Over four decades, Mr. Oliveri demonstrated uncommon dedication to the WG membership, establishing himself as a Read More ...
Homegrown Organic Farms earns EFI certification, shipping labeled product next week
Homegrown Organic Farms announced its certification from Equitable Food Initiative for its California-grown, organic stone fruit.  This certification demonstrates Homegrown Organic Farms’ dedication to the improved lives of its direct employees and all those associated with their organization.  EFI-labeled product will Read More ...
Magic Sun hires new sales operations director
Magic Sun, a leading hydroponic tomato grower in Mexico, is seeing strong growth and increasing interest in its program to deliver high-quality, year-round greenhouse-grown product. Alejandro Santander, vice president of sales and operations and one of the original founders of Magic Sun, indicated that the overall tomato market Read More ...
Buehler’s names new EVP of sales and marketing
Buehler’s Fresh Foods, a leading supermarket chain in northeast Ohio, promoted Mike Davidson to the position of executive vice president of sales and marketing. In Davidson’s new role his responsibilities include oversight of all current sales and merchandising departments, marketing, customer insights, central kitchen Read More ...
Patrinka Crammond joins Shanley Farms
Citriburst Finger Lime grower Shanley Farms has added Patrinka Crammond in business and program development. Crammond, has an extensive background in the produce industry, most recently seven years with Savor Fresh Farms Kiss Melon program in sales and retail program development. “With many retail relationships and experience Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse