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Tools of the trade show

copingcatThis time one month ago the Southeast Produce Council held its 2020 Southern Exposure. Those were the good old days, and boy, what most of us wouldn’t give to go to a trade show now.

The recent cancellations of Viva Fresh and CPMA are making people within the industry realize how much they miss trade shows. Not only did a great amount of business get done, they provided a chance to catch up with friends we see only a few times a year.

Another aspect of trade shows that attendees thoroughly enjoyed was reliving the event via The Produce News Sightings pages. As COVID-19 runs roughshod throughout the country — the world — many in the produce industry are hard at work getting food on retailer shelves. Of course, a lot of that hard work is happening behind the scenes from home offices, makeshift or otherwise.

As a great many people within the produce world are hunkered down during this time, The Produce News calls upon you to bring the industry together, even as we work apart.

Take pictures of yourself in your home office and send them to us. Let your friends in the business see how this great industry is dealing during these difficult times. Promote products or feel free to let your personality shine through (pets are encouraged). As often as possible we will share these Home Sightings — via email, online and in print.

Whatever role you play in the produce industry, get in touch with us at newsdesk@theproducenews.com or levitt@theproducenews.com. Tell us what you are doing, what challenges you are facing and what is being done to solve them to keep the industry functioning as smoothly as possible. We will let our readers know the efforts being made to keep our businesses going.

New Zealand Envy and Jazz expected to turn heads
The New Zealand apple crop has landed, and retailers and shoppers should expect fresh, large and exceptionally flavorful apples to hit stores in June, enabling high-quality, year-round apple programs from T&G Global. T&G’s New Zealand apple volumes are up compared to last year, with Jazz and Envy driving the program, Read More ...
Western Growers mourns longtime staffer Tom Oliveri
Tom (Tommy O) Oliveri, a longtime Western Growers staffer who retired from the association in January 2018, several months shy of his 40th anniversary, died in his home Thursday morning, May 28. He was 67. Over four decades, Mr. Oliveri demonstrated uncommon dedication to the WG membership, establishing himself as a Read More ...
Homegrown Organic Farms earns EFI certification, shipping labeled product next week
Homegrown Organic Farms announced its certification from Equitable Food Initiative for its California-grown, organic stone fruit.  This certification demonstrates Homegrown Organic Farms’ dedication to the improved lives of its direct employees and all those associated with their organization.  EFI-labeled product will Read More ...
Magic Sun hires new sales operations director
Magic Sun, a leading hydroponic tomato grower in Mexico, is seeing strong growth and increasing interest in its program to deliver high-quality, year-round greenhouse-grown product. Alejandro Santander, vice president of sales and operations and one of the original founders of Magic Sun, indicated that the overall tomato market Read More ...
Buehler’s names new EVP of sales and marketing
Buehler’s Fresh Foods, a leading supermarket chain in northeast Ohio, promoted Mike Davidson to the position of executive vice president of sales and marketing. In Davidson’s new role his responsibilities include oversight of all current sales and merchandising departments, marketing, customer insights, central kitchen Read More ...
Patrinka Crammond joins Shanley Farms
Citriburst Finger Lime grower Shanley Farms has added Patrinka Crammond in business and program development. Crammond, has an extensive background in the produce industry, most recently seven years with Savor Fresh Farms Kiss Melon program in sales and retail program development. “With many retail relationships and experience Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse