Loading…

Schnucks helps deliver pro football’s return to St. Louis

The XFL St. Louis BattleHawks and Schnuck Markets Inc. announced a new partnership designating Schnucks as the team’s official grocery store and the presenting partner of several BattleHawks’ community-centric programs, events and fan experiences.schnuck

Schnucks headlines three key initiatives, including the new St. Louis BattleHawks Official Tailgate brought to you by Schnucks in Baer Park, located on the east side of The Dome at America’s Center. In addition, Schnucks will present the BattleHawks’ military appreciation game supporting Folds of Honor on Sunday, April 5, and lead the team’s Helmet Helpers youth program on game days.

St. Louis-based Schnucks joins Ameren Corp., Anheuser-Busch’s Bud Select, Ballpark Village, Lou Fusz Automotive Network, McDonald’s, Renewal By Andersen and SSM Health as founding partners of St. Louis’ first born-and-raised modern pro football team.

“Schnucks’ deep roots in the St. Louis community, dedication to its customers and teammates, and family-oriented approach to business represent the model organization for us to emulate as we build our brand,” said Kurt Hunzeker, president of the St. Louis BattleHawks. “Bringing together our two St. Louis born-and-raised organizations will allow us to increase our community impact and provide our fans with meaningful experiences and entertainment on and off the football field.”

The St. Louis BattleHawks Official Tailgate delivered by Schnucks is free and open to the public beginning three hours prior to every home game, and will feature a DJ, interactive official partner activations, football-themes games and food and beverage available for purchase.

“As St. Louis’ hometown grocer, Schnucks is excited to be a part of the BattleHawks’ inaugural season and proud to partner with them on these exciting initiatives,” said Schnucks President and COO Dave Peacock. “We look forward to celebrating professional football with BattleHawks fans – KaKaw!”

The St. Louis BattleHawks Folds of Honor Game presented by Schnucks on April 5 will honor military service members, veterans, first responders and other law enforcement officials throughout the St. Louis metro area. The game will include an in-game ceremony and recognition moments to honor these heroes for their sacrifices and service. Folds of Honor, a nonprofit partner of Schnucks and the BattleHawks, provides educational scholarships to the spouses and children of veterans who were killed or injured in the line of duty.

The Schnucks Delivers Helmet Helpers program will offer young BattleHawks’ fans a unique gameday experience at BattleHawks’ home games this season at The Dome at America’s Center. Through the program, kids will have the opportunity to walk on the field with the team and hold the helmets of BattleHawks’ players during pregame ceremonies.

Hy-Vee's online program aims to help parents keep kids healthy and active
As schools remain closed across the region due to the spread of COVID-19, Hy-Vee will start offering its Hy-Vee KidsFit program online by streaming a free, daily 15- to 20-minute video to share fun, physical activities with children and families. In addition to keeping kids moving and active, the goal of the daily videos Read More ...
California Giant Berry Farms anticipates giant strawberry volume
While the world faces a wave of uncertainties, one thing is certain at California Giant Berry Farms — its local strawberry season is here, and volumes are going to be plentiful. Fields in Watsonville and Salinas are bustling with shiny, red strawberries as the local season kicks off today just in time for the Easter Read More ...
Industry Viewpoint: A love letter to grocery stores
As our society is faced with uncertainty, navigating the rough waters of COVID-19, the grocery stores have found themselves on the front lines of serving the public and keeping shoppers safe. Quickly shifting strategy, meeting shopper demand, abbreviating hours and reconfiguring staffing to support the surge of customers. While Read More ...
Tools of the trade show
This time one month ago the Southeast Produce Council held its 2020 Southern Exposure. Those were the good old days, and boy, what most of us wouldn’t give to go to a trade show now. The recent cancellations of Viva Fresh and CPMA are making people within the industry realize how much they miss trade shows. Not only did a Read More ...
TastyFrutti taking things one day at a time
Since 1984, TastyFrutti, located in Philadelphia, PA, has served as a major importer and domestic shipper of fresh fruit, with distribution throughout the United States and Canada. One of its main products is grapes, which it sources from Chile and other countries, providing them year-round for customers. These grapes Read More ...
Industry Viewpoint: Insights to build a tropical program for your business
Shoppers want fresh flavors in their everyday diets, a trend that’s easy to see in the rising sales of tropical commodities. Yet, in a complex category with more than 30 different commodities, retailers are challenged to merchandise, price and promote tropical items that enhance performance of the entire department. It’s Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse