Loading…

Chiquita sponsors Life Time Miami Marathon & Half Marathon

For the first time ever, Chiquita teamed up with healthy way of life brand, Life Time, as the official sponsor of the Life Time Miami Marathon & Half Marathon. Near Chiquita’s North America headquarters, the brand supported this local event by fueling athletes with its Chiquita bananas throughout their course journey, as well as participating in the race and cheering on runners at a Chiquita tent on site.aa9597a66c833540 800x800ar

“Bananas have long been known of as a healthy and nutritious post-race snack and we are delighted to partner with such an iconic brand to keep runners fueled with the healthy sugars and energy boosting nutrients they need,” said Frankie Ruiz, chief running officer at Life Time. “Chiquita’s devotion to the planet through its new composting partnership with Miami Dade College aligns so well with our increased green initiatives.”

Bananas are a popular source of energy for runners and were available for marathon participants from the starting line, through the Port of Miami and South Beach grand finish line. Runners were encouraged to support Chiquita’s sustainability initiatives by recycling the banana peel in one of several Chiquita recycling bins. The brand has joined forces with the local Miami Dade College’s composting program to repurpose these banana peels as soil for garden projects around the city.

“Miami Dade College is happy to be teaming up with Chiquita to find a meaningful purpose for the marathon runner’s discarded banana peels,” said professor Theresa Chormanski of the College’s Landscape Technology Program. “Chiquita’s commitment to sustainability and recycling aligns perfectly with our composting efforts throughout Miami. Corporations setting an example for sustainability strongly encourages everyday citizens to do the same in their homes.”

“Chiquita bananas contain essential nutrients that not only help boost a runner’s energy before a race, but also helps the body repair itself after a strenuous run or workout,” said Jamie Postell, director of sales North America for Chiquita. “We’re thrilled to be partnering with our neighbors at the Life Time Miami Marathon & Half Marathon for the first time to fuel its runners and celebrate their accomplishments as they cross the finish line.”

In addition to promoting healthy snacking and sustainability at the race, Chiquita was supporting one of its own employees participating in the race. Frederick Cheng, senior administrative manager, represented the brand as he tackled the more than 13-mile-long course.

Sun Basket gets uptick but growth limited
All across the country Americans are sheltering in place with trips out filled with trepidation. As such, it is no surprise that meal delivery companies, like Blue Apron, Home Chef and HelloFresh are reporting an uptick in business and fielding many more calls and hits on their websites. Sun Basket Inc., a Read More ...
Produce sales during COVID-19 by the numbers
Nobody in the produce industry wants to increase sales at the cost of people falling ill, but the simple fact is that the COVID-19 pandemic has produce sales on the rise. According to IRI, for the week ended March 22, fresh produce sales were up 29.7 percent compared to the prior week. It’s pretty much a universal belief Read More ...
Drastic retail shift for Stemilt’s Apple Lover bags
Retailers are shifting their apple categories to bags now that the COVID-19 pandemic is keeping Americans at home most of the time. Limited trips to shop for groceries, a desire for a grab-and-go pack, and an increase in buying groceries online are all factors causing retailers to mix up their apple strategy and lean into Read More ...
Duda engages with consumers during unique National Celery Month
For the month of March, Duda Farm Fresh Foods shared its National Celery Month promotion with consumers to elevate the versatility of celery and position it as the “It-gredient.” Despite the shift in tone throughout the industry as well as the world, Duda Farm Fresh Foods continued to engage with shoppers in an effort to Read More ...
Strong Georgia peach crop in the works
Georgia peach growers are anxiously awaiting first harvest of what is shaping up to be the best crop in years. Harvest is expected to begin around the May 15 and continue through the Aug. 15.   Following last year’s bumper crop, consumers are eagerly awaiting the quintessential summertime fruit. With the current situation Read More ...
Stop & Shop to donate 5,000 daily meals at hospitals in NY, NJ and Boston
Stop & Shop will be donating 5,000 free fresh meals every day for healthcare first responders in some of the areas hardest hit by the COVID-19 pandemic. Using its substantial food production capacity and extensive regional delivery network, the meals will be provided every day to Mount Sinai Hospital, Mount Sinai South Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse