Loading…

Jazz apples to energize shoppers, sales

Jazz apples are set to energize shoppers across North America, with a fitness-forward promotion to spark healthy habits, boost workouts and build excitement around the brand.jazz

Energize is a super-refreshing shopper contest from Jazz that launched the week of Jan. 20 and runs through February. When shoppers visit jazzapple.com/us/win-with-jazz , submit Jazz proof of purchase and provide a quick note regarding why they prefer Jazz, they automatically are entered to win one of 11 prizes.

“Jazz, traditionally, has been positioned and known as a great pre- and post-exercise apple, due to its sweet/tangy flavor profile and useful ‘on-the-go’ size profile,” said Chris Willett, general manager of EnzaFruit Products Inc. “We want to be able to incentivize and reward Jazz shoppers during this healthful time of year.”

The 11 prizes total $20,000, comprising a $10,000 grand prize and 10 $1,000 prizes (in the form of gift cards). Two prizes will be drawn weekly (on Fridays), starting Jan. 31, with the grand prize drawn on March 10.

With a multi-channel approach, in store via displays, POS and ads, and complemented by social media influencers, promotional geotargeting messaging and digital couponing – Jazz Energize is designed to reward loyal shoppers and invite new customers.

“We look forward to working with retailers to drive Jazz sales through their vehicles, leveraging the best ways to reach and reward their shoppers,” said Angie Hanson, national brand activation manager for New Zealand-based T&G and Vancouver, BC-based Oppy. “We’ll simply provide any in-store direction and boost where we can, through T&G’s digital and social outlets to ensure we drive incremental sales and make it a success”

Industry Viewpoint: Enhancing collaboration during a pandemic
For more than a century, United Fresh has served as a conduit in the produce industry, bringing businesses across the full produce supply chain together to build strategic partnerships and create long-term initiatives to solve unique business challenges. One such partnership flourished not in the field, but rather, in the Read More ...
Good Housekeeping Magazine Awards 2020 Healthy Snack Award to Wonderful Pistachios
Wonderful Pistachios is pleased to announce that Good Housekeeping Magazine has named one of its newest flavors — Wonderful Pistachios No Shells Honey Roasted — as a 2020 Healthy Snack Award recipient. All the winners, which will be featured on the publication’s digital platforms this month, met strict nutritional Read More ...
Leading food retailers cutting food loss and waste in half
A group of the world’s largest food retailers and providers announced that nearly 200 of their major suppliers have committed to root out food loss and waste from the supply chain. The 10-plus food retailers and providers lead the groundbreaking “10x20x30” initiative, with each having engaged at least 20 suppliers to halve Read More ...
Demand for mushrooms on the rise during pandemic
Since the onset of the coronavirus pandemic, IRI data has consistently shown weekly mushroom sales up by 20 percent or more compared to the same week in 2019. Mushroom demand is high, and a recent survey of mushroom consumers suggests it will continue at this pace after this crisis. The Fresh Mushroom Attitudes & Read More ...
Congressional Representatives’ cooperation fails news ‘narrowcasting’
Jimmy Panetta and Rodney Davis warned that they will not be seen together on national news networks. Why not? After all, they respect each other, they are friends, and they cooperate to get things done for American agriculture. Panetta is the U.S. Representative for the nation’s “Salad Bowl,” California District 20. He’s a Read More ...
Mixing produce and drugs produces a $4M bust
U.S. Customs and Border Protection, Office of Field Operations at the Pharr International Bridge cargo facility thwarted a smuggling attempt of alleged cocaine and methamphetamine worth $4 million in a commercial shipment of fresh produce arriving from Mexico.  “Tenacity is the key in keeping dangerous drugs from crossing Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse