Loading…
Hy-Vee's online program aims to help parents keep kids healthy and active
As schools remain closed across the region due to the spread of COVID-19, Hy-Vee will start offering its Hy-Vee KidsFit program online by streaming a free, daily 15- to 20-minute video to share fun, physical activities with children and families. In addition to keeping kids moving and active, the goal of the daily videos Read More ...
California Giant Berry Farms anticipates giant strawberry volume
While the world faces a wave of uncertainties, one thing is certain at California Giant Berry Farms — its local strawberry season is here, and volumes are going to be plentiful. Fields in Watsonville and Salinas are bustling with shiny, red strawberries as the local season kicks off today just in time for the Easter Read More ...
Industry Viewpoint: A love letter to grocery stores
As our society is faced with uncertainty, navigating the rough waters of COVID-19, the grocery stores have found themselves on the front lines of serving the public and keeping shoppers safe. Quickly shifting strategy, meeting shopper demand, abbreviating hours and reconfiguring staffing to support the surge of customers. While Read More ...
Tools of the trade show
This time one month ago the Southeast Produce Council held its 2020 Southern Exposure. Those were the good old days, and boy, what most of us wouldn’t give to go to a trade show now. The recent cancellations of Viva Fresh and CPMA are making people within the industry realize how much they miss trade shows. Not only did a Read More ...
TastyFrutti taking things one day at a time
Since 1984, TastyFrutti, located in Philadelphia, PA, has served as a major importer and domestic shipper of fresh fruit, with distribution throughout the United States and Canada. One of its main products is grapes, which it sources from Chile and other countries, providing them year-round for customers. These grapes Read More ...
Industry Viewpoint: Insights to build a tropical program for your business
Shoppers want fresh flavors in their everyday diets, a trend that’s easy to see in the rising sales of tropical commodities. Yet, in a complex category with more than 30 different commodities, retailers are challenged to merchandise, price and promote tropical items that enhance performance of the entire department. It’s Read More ...

Baldor’s Local Pledge helping to build a stronger food system

TJ Murphy, owner and chief executive officer of Baldor Specialty Foods, headquartered in the Bronx, NY, knows that navigating the local season is a challenge and it requires extra work to transition purchasing habits. In response, he issued a pledge challenge on April 12.

“Baldor’s Pledge Local removes the burden by allowing our team to guide our customers’ purchases toward local alternatives,” said Murphy. “We encourage them to take the pledge and help us build a stronger regional food system.”

Baldor’s Pledge Local makes supporting local farms easy. By taking the pledge, customers authorize Baldor’s team of expert buyers to substitute commodity items with comparably priced local alternatives whenever they are available.

pledgelocal “After they take the pledge, we welcome customers to examine their purchasing behavior and get more familiar with our local farms,” explained Murphy. “But if you don’t have time for the homework, don’t change a thing. We’ll send you our best local options regardless.”

Based on sales, Baldor will calculate customers’ local support score. If that score falls below the requirement for certification, the company will offer whatever help is needed to get things rolling.

Murphy stressed the reasons people should get involved.

“Convenience is one,” he said. “Local orders are consolidated under a single distributor, and customers’ bottom lines have our cost-competitive local guarantee.

“Education is another important reason,” Murphy continued. “Customers discover new local farms and products, and they gain access to Baldor’s exclusive farm tours and events.”

Recognition is another viable reason to get involved in Baldor’s Pledge Local. Customers receive verifiable metrics that demonstrate their commitment to local farms.

“And their names are listed on Baldor’s website, mentioned in our press releases and promoted through other communication channels,” added Murphy.

He points out that there is currently no reliable certification process to verify local farm support.

“Baldor’s Pledge Local is different,” he said. “We rely on sales data to demonstrate that our customers support local.”

Restaurants that Pledge Local are listed on Baldor’s website, www.baldorfood.com/pledge by state, by neighborhood, by food type and by business.

Hy-Vee's online program aims to help parents keep kids healthy and active
As schools remain closed across the region due to the spread of COVID-19, Hy-Vee will start offering its Hy-Vee KidsFit program online by streaming a free, daily 15- to 20-minute video to share fun, physical activities with children and families. In addition to keeping kids moving and active, the goal of the daily videos Read More ...
California Giant Berry Farms anticipates giant strawberry volume
While the world faces a wave of uncertainties, one thing is certain at California Giant Berry Farms — its local strawberry season is here, and volumes are going to be plentiful. Fields in Watsonville and Salinas are bustling with shiny, red strawberries as the local season kicks off today just in time for the Easter Read More ...
Industry Viewpoint: A love letter to grocery stores
As our society is faced with uncertainty, navigating the rough waters of COVID-19, the grocery stores have found themselves on the front lines of serving the public and keeping shoppers safe. Quickly shifting strategy, meeting shopper demand, abbreviating hours and reconfiguring staffing to support the surge of customers. While Read More ...
Tools of the trade show
This time one month ago the Southeast Produce Council held its 2020 Southern Exposure. Those were the good old days, and boy, what most of us wouldn’t give to go to a trade show now. The recent cancellations of Viva Fresh and CPMA are making people within the industry realize how much they miss trade shows. Not only did a Read More ...
TastyFrutti taking things one day at a time
Since 1984, TastyFrutti, located in Philadelphia, PA, has served as a major importer and domestic shipper of fresh fruit, with distribution throughout the United States and Canada. One of its main products is grapes, which it sources from Chile and other countries, providing them year-round for customers. These grapes Read More ...
Industry Viewpoint: Insights to build a tropical program for your business
Shoppers want fresh flavors in their everyday diets, a trend that’s easy to see in the rising sales of tropical commodities. Yet, in a complex category with more than 30 different commodities, retailers are challenged to merchandise, price and promote tropical items that enhance performance of the entire department. It’s Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse