Loading…

IPC commercial scores big during Boise State football game

ipvi

The Idaho Potato Commission launched its new television commercial during the Boise State University vs. University of Virginia football game that aired live from Albertson's Stadium in Boise, ID, in late September. As a long-standing Bronco sponsor, this marquee game presented an ideal opportunity to unveil the seventh installment of the IPC’s “Missing” commercial featuring the Big Idaho Potato Truck, Farmer Mark and his ever-faithful hound.

“Every year the popularity of the Big Idaho Potato Truck grows exponentially due in large part to the national television commercial that airs when the truck isn’t on the road. As a result, consumers are exposed to the truck for an entire year, as opposed to six months, the actual length of the tour,” explained Frank Muir, president and chief executive officer of IPC. “Launching the commercial during the IPC’s nationally televised marquee game at Albertson’s Stadium has become a tradition. Not only are we further supporting Idaho football but the strength of the brand is reinforced through the prominently placed Idaho potato signage throughout the stadium, and the reporters are always excited to talk about spuds.”

During the game ESPN reporters made it clear to their viewers they were in Tater Nation. From footage of the Big Idaho Potato Truck and non-stop shots of Spuddy Buddy, to a close-up of sideline reporter Molly McGrath’s loaded baked potato, Idaho potatoes were treated like MVPs from the kick-off to the very last play of the game.

The commercial airs through early April on popular networks like CNN, The Food Network, Headline News, Fox News and The History Channel, achieving more than 550 million audience impressions.

Sun Basket gets uptick but growth limited
All across the country Americans are sheltering in place with trips out filled with trepidation. As such, it is no surprise that meal delivery companies, like Blue Apron, Home Chef and HelloFresh are reporting an uptick in business and fielding many more calls and hits on their websites. Sun Basket Inc., a Read More ...
Produce sales during COVID-19 by the numbers
Nobody in the produce industry wants to increase sales at the cost of people falling ill, but the simple fact is that the COVID-19 pandemic has produce sales on the rise. According to IRI, for the week ended March 22, fresh produce sales were up 29.7 percent compared to the prior week. It’s pretty much a universal belief Read More ...
Drastic retail shift for Stemilt’s Apple Lover bags
Retailers are shifting their apple categories to bags now that the COVID-19 pandemic is keeping Americans at home most of the time. Limited trips to shop for groceries, a desire for a grab-and-go pack, and an increase in buying groceries online are all factors causing retailers to mix up their apple strategy and lean into Read More ...
Duda engages with consumers during unique National Celery Month
For the month of March, Duda Farm Fresh Foods shared its National Celery Month promotion with consumers to elevate the versatility of celery and position it as the “It-gredient.” Despite the shift in tone throughout the industry as well as the world, Duda Farm Fresh Foods continued to engage with shoppers in an effort to Read More ...
Strong Georgia peach crop in the works
Georgia peach growers are anxiously awaiting first harvest of what is shaping up to be the best crop in years. Harvest is expected to begin around the May 15 and continue through the Aug. 15.   Following last year’s bumper crop, consumers are eagerly awaiting the quintessential summertime fruit. With the current situation Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse