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Seald Sweet rolls out impressive new trade show booth with nod to history

sealewej

Seald Sweet International started over a century ago as a cooperative of Florida citrus growers. Things have changed quite a bit since then. Now, with Belgian partner Univeg, the Vero Beach, FL-based company has become an international gateway for citrus, grapes, pears, figs, stone fruit, mangoes and pineapples.

To celebrate its heritage, Seald Sweet unveiled an eye-catching new trade show booth at PMA Fresh Summit that will represent the company moving forward. The design blends modern functionality with the appearance of an old-school wooden citrus crate that would do the company's forebears proud as Florida citrus season begins.

Mayda Sotomayor, chief executive officer, talked with our Maggie Giuffrida about the impressive new display.

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