view current print edition





The Inside Look (April 29 issue)

I’d like to dedicate this issue to Mothers, Mothers-in-Law, Step-Mothers, Grandmothers, Godmothers, Smother-Mothers and those who in their own way, mother others!  But, in particular, I’d like to give a shout-out to the many Mothers who work in this industry.  In spite of the long hours, nail-biting pressure, frequent travel and every single holiday-away….. you provide the most important gift to this world by planting the seeds of the future.  

insidelookapril And speaking of planting the seeds of the future, I’m so excited to share the contents of our May issue!  Of course, the first few pages are packed with Mother’s Day information — yep, it’s right around the corner! How time flies!  But we’ve also included some key information about May’s secondary holidays, which can add significant sales and profits to the month: Teachers’ Day, Nurses’ Day, Cinco de Mayo, Graduation and Memorial Day!  

Is floor-space bursting out at the seams?  Check out the latest information on pop-up shops and see some real examples! Belly laugh! That’s what you’ll do when you read Glenna’s article!  If you didn’t attend her session at last year’s IFE, then you MUST attend this year!  She had everyone out of their chairs! And of course, where would we be without our network of trade shows and trade organizations who represent us in Washington, DC, bring us insightful education, address industry challenges and provide us with a fun venue to see epic new products — all in one place! For everything they do — we are forever grateful!

How Do You Receive Your Own Monthly Copy of Floral Pulse? It’s simple- go to

NEW!  Retailers - Would you like to receive any of the Floral Pulse articles on a separate PDF to include in your stores’ sales plans?  Please don’t hesitate to ask!  We keep an indexed catalogue of each article and would be happy to send whatever you need! Please email

See you inside!