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The Inside Look...

I don’t know of any month that’s more action-packed than April! The month of April fills the gap between Valentine and Mother’s Day… it contains a major holiday of its own-Easter — and it’s jam-packed with the most important secondary holidays of the year!

Of course, April is also the ramp-up to Mother’s Day which pulls up the rear of our big Spring holiday season! Didja’ know that the month of April is named after the Greek goddess, Aphrodite? In the Roman calendar, the fourth month “April” is spelled “Aprillis,” meaning “to open.” What a fitting name for this month’s Floral Pulse where we share stories about new beginnings such as the Easter holiday, waves of new blooms coming on, the wedding season, and new Spring re-merchandising tips.

Also, check out the amazing information shared by our co-writers and the stunning graphics of our rock star advertisers! Each month, I’m on pins and needles waiting to see their work and they always come through with first-class artwork and educational content! How Do You Join In? At the beginning of each month, you’ll receive your own edition of The Produce News, with the The Floral Pulse waiting for you inside.

• Need to subscribe or update your newspaper subscription to be delivered directly to your mailbox? It’s simple — go to

• And, if you haven’t already, we’d also love to invite you to join Grand Central Floral at Enter your e-mail address in the open newsletter field at the top-right of the webpage and you’ll receive an e-newsletter directly into your inbox every Tuesday.

NEW! Retailers, would you like to receive any of the Floral Pulse articles on a separate PDF to include in your stores’ sales plans? Please don’t hesitate to ask! We keep an indexed catalogue of each article and would be happy to send whatever you need! Email for more information. See you inside!