DelFrescoPure touts strawberries and heirloom tomatoes

DelFrescoPure, based in Kingsville, Ontario, is a leader in the greenhouse hydroponic sector and prides itself on being able to provide consumers with strawberries all year long by putting a lot of time and care into growing the highest quality strawberries possible. The company currently has 17 acres of greenhouses dedicated specifically to strawberries.

“Our history with strawberries goes back over 35 years,” said Ray Mastronardi, vice president of sales for the company. “Since the beginning, our growing philosophy has always been about innovation and finding the best way to grow strawberries as well as other commodities. For instance, we use good bugs to fight off the bad bug which drastically minimizes the need for pesticides, leaving the consumer with a cleaner crop they can feel good about eating.”

1494-DSC1177Ray Mastronardi, Carl Mastronardi, Jamie D’Alimonte.Over the last few years, the company has increased its acreage, installed high-pressure sodium lights and added an integrated pest management system — all in the name of ensuring it has outrageously sweet strawberries.  

“When it comes to Heirloom tomatoes, we stay competitive by having hand-selected the best variety,” Mastronardi said. “This means our crop has a beautiful outcome. These tomatoes not only look delicious but are paired with very creative packaging to increase the appeal. On top of all that, we have doubled the size of our heirloom program to meet the rising demand.”

In 2020, the company expects a steady market for heirlooms and the early signs are an excellent crop will be ready.

“The biggest challenge we are facing right now is trying to educate consumers on the differences between conventional and greenhouse-grown products,” Mastronardi said. “We are utilizing multiple social platforms, interviews and discussions with our leadership team to convey the message. We have various outlets that consumers are encouraged to share feedback and ask questions on so everyone can gain a better understanding of how we grow our produce.”

For those looking to talk tomatoes, DelFrescoPure will be attending the Southern Exposure conference and trade show, exhibiting behind booth No. 653.

“This year we are very excited to be showcasing our new 1.5-pound clam for our strawberries as well as new packaging updates for our beans and Heirloom tomatoes,” Mastronardi said.

The company’s President and CEO Carl Mastronardi will be attending alongside the sales team and marketing manager Fiona Mclean.

“SEPC is a fabulous show to not only attend but exhibit in. It is the perfect show to start the new year,” Mastronardi said. “We are very excited to be releasing a new pack format and some featured commodities.”

In 2020, the DelFrescoPure buzz is all about three commodities — Euro Bean, Heirloom Tomatoes and YES!Berries.

“We are very excited to promote these with a large advertising push in the coming year,” Mastronardi said. “There is also a potential for some more acreage added in the coming months.”

Mclean would like to see more retailers presenting a clear message to consumers to help increase the sale of strawberries.

“We could implement more shelf-talkers, shelf strips and display merchandisers to draw attention to YES!Berries,” she said. “If we could implement all these aspects it would be a major win at the store level.”

Sun Basket gets uptick but growth limited
All across the country Americans are sheltering in place with trips out filled with trepidation. As such, it is no surprise that meal delivery companies, like Blue Apron, Home Chef and HelloFresh are reporting an uptick in business and fielding many more calls and hits on their websites. Sun Basket Inc., a Read More ...
Produce sales during COVID-19 by the numbers
Nobody in the produce industry wants to increase sales at the cost of people falling ill, but the simple fact is that the COVID-19 pandemic has produce sales on the rise. According to IRI, for the week ended March 22, fresh produce sales were up 29.7 percent compared to the prior week. It’s pretty much a universal belief Read More ...
Drastic retail shift for Stemilt’s Apple Lover bags
Retailers are shifting their apple categories to bags now that the COVID-19 pandemic is keeping Americans at home most of the time. Limited trips to shop for groceries, a desire for a grab-and-go pack, and an increase in buying groceries online are all factors causing retailers to mix up their apple strategy and lean into Read More ...
Duda engages with consumers during unique National Celery Month
For the month of March, Duda Farm Fresh Foods shared its National Celery Month promotion with consumers to elevate the versatility of celery and position it as the “It-gredient.” Despite the shift in tone throughout the industry as well as the world, Duda Farm Fresh Foods continued to engage with shoppers in an effort to Read More ...
Strong Georgia peach crop in the works
Georgia peach growers are anxiously awaiting first harvest of what is shaping up to be the best crop in years. Harvest is expected to begin around the May 15 and continue through the Aug. 15.   Following last year’s bumper crop, consumers are eagerly awaiting the quintessential summertime fruit. With the current situation Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse