view current print edition







FreshCap Mushroom announces investment from The Giorgi Cos.

FreshCap Mushrooms Ltd., a functional mushroom brand, announced a Series A investment of an undisclosed amount from The Giorgi Cos. Inc., a grower and distributor of fresh and processed mushrooms in North America.

3725734 origTegan ShieldsFreshCap Mushrooms sells premium functional mushroom products through Amazon, its online store, and select retailers throughout the United States. The funding will be used to fuel multi-channel growth and to develop innovative functional mushroom products.

FreshCap Mushrooms was founded by Tony and Tegan Shields in 2015, initially as a gourmet mushroom farm. In addition, they created as a way to teach others around the world how to grow mushrooms at home. The business soon pivoted to take advantage of the rapidly growing demand for functional mushrooms, with FreshCap Mushrooms releasing its first mushroom extract product in 2017.

FreshCap has since launched six additional functional mushroom products — including powdered mushroom extracts, an encapsulated blend, and other value added functional mushroom supplements.

“We created FreshCap to help bring the highest quality mushroom products to the world, and to make it easy for people to incorporate functional mushrooms into their daily lives,” said Tegan Shields, FreshCap Mushrooms co-founder and Chief Procurement Officer.

“Tegan and I are thrilled to be partnering with Brian and The Giorgi Cos. They are leaders in the fresh mushroom industry and just as passionate as we are about spreading the goodness of mushrooms,” said Tony Shields, co-founder and chief executive officer.

“Our team is excited to work with the FreshCap team,” said Brian Loiseau, who leads sales and business development for the foods division of TGCI. “Consumer interest in value added mushroom products is driving innovation across multiple categories including beverages, snacks and nutritional supplementation. Tony and Tegan have built a very strong foundation grounded in educating their customer base and a commitment to the highest quality products.”

Loiseau will join FreshCap’s board.