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NatureFresh Farms sending sales duo to NY Produce Show

NatureFresh Farms, headquartered in Leamington, ON, will send two sales representatives — Danny Dib and Spencer Lightfoot — to the 2018 New York Produce Show, and the two will serve as delegates for the company as they stroll around the Jacob K. Javits Convention Center.

“The event creates a good opportunity to network and meet customers from the East Coast region,” said Ray Wowryk, director of business development for NatureFresh Farms, adding that the company won’t be occupying a booth but allowing Dib and Lightfoot the time to meet and talk with people all around the show floor.

NFF Discovery-Center V9NatureFresh Farms, headquartered in Leamington, ON, will have representatives walking the trade show floor at the New York Produce Show on Dec. 10-13.“This show allows our sales team the opportunity to visit with customers who did not have the opportunity to attend the larger tradeshows throughout the year.”

As the two go around the room meeting, talking, and maintaining contacts with those customers that visit the show and are in the New York City area, Wowryk noted the conversations will be less about hot topics and more about the relationship building being done.

There’s a lot of things the company is excited to talk about. For one, it’s working on new product lines like the Tomberry tomato, and some others that will be introduced in early 2019.

“NatureFresh expansion plans over the next two years in Leamington will further strengthen our year-round supply for our tomato category, with construction now underway for 32 acres with lighting for the start of production in the second half of 2019,” Wowryk said. “In 2020, we plan to add another 32 acres to support the increase in our customers’ needs.”

The company also plans to double its organic acreage next year, and the year after that again, and is building six hectares in Mexico, as it sees a huge demand for fresh greenhouse product and it looks to fill those needs.

“We’re also introducing new sustainable consumer packaging and applying new technology, along with automation to achieve a more sustainable method of farming,” Wowryk said.

“Overall this has been a good season for our greenhouse products at NatureFresh and now that we have the ability to grow tomatoes year-round with our Ohio greenhouse, our business continues to grow.”

Wowryk noted NatureFresh is proud that its engagement with the consumers directly continues to grow.

“Our NatureFresh social media channels have been lighting up with the consumers wanting to know more about the food they consume,” he said. “Transparency is key and knowing who, where and how their food is produced is key to increasing overall consumption for all fruits and vegetables.”

And NatureFresh is happy that its business has grown exponentially.

“Our customers are starting to see the added value in the way we work, which is causing our sales to increase,” Wowryk said. “We grow a good quality, tasty and sustainable product for a competitive price.”