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Quebec Distributing facilitating produces boxes to charities
When Marvin Quebec, president of Oakland, CA-based Quebec Distributing Inc. initially heard about the U.S. Department of Agriculture’s Farmers to Families Food Box Program, he noted that many worthy charities were not being serviced. A month later after participating in a seminar on the program during United Fresh LIVE!, he Read More ...
Meijer opens five supercenters in the Midwest
Meijer has opened five supercenters across the Midwest. Located in Manitowoc, WI, Sycamore, IL, Bad Axe, MI, and Brimfield and Lorain, OH, the 159,000-square-foot stores offer a state-of-the-art shopping experience, providing customers multiple ways to shop in a specialty store environment. "These new stores reinforce our Read More ...
Well•Pict digital retail kit to heat up summer sales
Well•Pict Berries launched its Well•Pict Digital Retail Kit, a promotional tool to help its retail partners increase their online berry marketing efforts. The kit will include marketing materials for every member of the produce department, from produce buyers to department merchandisers. It is tailored to help and guide a Read More ...
Stemilt to host Virtual Cherry College webinar
Stemilt is bringing its in-person cherry education experience to the computer screen for the inaugural Stemilt U: Virtual Cherry College webinar. The 60-minute webinar will be held on Wednesday, July 22 at 2 p.m. EST. Led by Tate Mathison, Stemilt director of sales, the webinar will take attendees through the cherry Read More ...
Fresh Thyme partnership brings same-day delivery to the Midwest
Specialty retailer Fresh Thyme Farmers Market is partnering with Shipt, making it more convenient to conquer healthy living goals. Customers in 30 metro areas across the Midwest region will have access to this new offering from Shipt and Fresh Thyme Farmers Market, giving more than 10 million households this option for Read More ...
A bridge too Pharr: $3.7M of meth found in produce
U.S. Customs and Border Protection Office of Field Operations at the Pharr International Bridge cargo facility intercepted $3.7 million worth of alleged methamphetamine that was hidden within a commercial shipment of fresh produce. “Our officers at the cargo facility are committed to upholding our border security mission Read More ...
Albertsons' Jim Donald: Organics a driver for continued retail growth
Blockbuster sales of organic fresh produce and a spike of in-home eating will continue to propel strong retail growth over the next 18 months, according  to Jim Donald, Albertsons’ Cos. co-chairman, in an exclusive virtual presentation for the Organic Produce Summit. As part of  wide-ranging interview with Kevin Coupe of Read More ...

Production out of California could be affected all next week due to rain. The forecast is for back-to-back storms to move into California starting Sunday and remain at least through Christmas day. Look for daily rain totals to range between 0.25 inches to half an inch.weat

If the growing areas of Oxnard, Santa Maria and Irvine do receive the predicted rain, look for production to be curtailed and potential quality issues on product harvested next week.

Besides strawberries, these regions are currently producing celery, broccoli, cauliflower, lettuces and other berries. You may want to load up on product later this week or over the weekend to avoid any quality issues after Christmas.

COOLDOWN FOR MEXICAN PERSIAN LIME REGION
Martinez de la Torre, Veracruz, the lime capital of the world, may see a decrease in production this week. A storm will come through the region today bringing up to 0.25 inches of rain and cooler temps for the remainder of the week.

Max temps, which have been in the mid-80s, will cool to 71 today and will be 65 tomorrow. These cooler temps in the 60s will remain through Saturday. Minimum temps, which were in the 70s yesterday, will cool to the mid-50s starting today and last through next Tuesday, Christmas Eve. These temps would be considered a cold snap for this part of the world.

These cooler temps as well as timing -- the Christmas season is notoriously a tough time for farm labor in Mexico -- may lead to a further reduction of supply of limes out of this region.

FLORIDA COOLDOWN STARTS TOMORROW
Florida temps the last week have seen highs in the upper 80s and lows in the upper 60s. This will change starting tomorrow as showers come through the area bring cooler temps. Expect max temps only in the mid-70s through at least Christmas and min temps in the mid-50s to lower 60s. There is more chance of rain for Saturday through Monday.

These cooler temps will hit the growing regions of Plant City, Immokalee and Belle Glade. These are your major winter growing areas for everything from strawberries, veg and tomatoes.

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

 

Market Watch

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Western growing regions getting hit by rain, cooler temps

floral pulse