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Quebec Distributing facilitating produces boxes to charities
When Marvin Quebec, president of Oakland, CA-based Quebec Distributing Inc. initially heard about the U.S. Department of Agriculture’s Farmers to Families Food Box Program, he noted that many worthy charities were not being serviced. A month later after participating in a seminar on the program during United Fresh LIVE!, he Read More ...
Meijer opens five supercenters in the Midwest
Meijer has opened five supercenters across the Midwest. Located in Manitowoc, WI, Sycamore, IL, Bad Axe, MI, and Brimfield and Lorain, OH, the 159,000-square-foot stores offer a state-of-the-art shopping experience, providing customers multiple ways to shop in a specialty store environment. "These new stores reinforce our Read More ...
Well•Pict digital retail kit to heat up summer sales
Well•Pict Berries launched its Well•Pict Digital Retail Kit, a promotional tool to help its retail partners increase their online berry marketing efforts. The kit will include marketing materials for every member of the produce department, from produce buyers to department merchandisers. It is tailored to help and guide a Read More ...
Stemilt to host Virtual Cherry College webinar
Stemilt is bringing its in-person cherry education experience to the computer screen for the inaugural Stemilt U: Virtual Cherry College webinar. The 60-minute webinar will be held on Wednesday, July 22 at 2 p.m. EST. Led by Tate Mathison, Stemilt director of sales, the webinar will take attendees through the cherry Read More ...
Fresh Thyme partnership brings same-day delivery to the Midwest
Specialty retailer Fresh Thyme Farmers Market is partnering with Shipt, making it more convenient to conquer healthy living goals. Customers in 30 metro areas across the Midwest region will have access to this new offering from Shipt and Fresh Thyme Farmers Market, giving more than 10 million households this option for Read More ...
A bridge too Pharr: $3.7M of meth found in produce
U.S. Customs and Border Protection Office of Field Operations at the Pharr International Bridge cargo facility intercepted $3.7 million worth of alleged methamphetamine that was hidden within a commercial shipment of fresh produce. “Our officers at the cargo facility are committed to upholding our border security mission Read More ...
Albertsons' Jim Donald: Organics a driver for continued retail growth
Blockbuster sales of organic fresh produce and a spike of in-home eating will continue to propel strong retail growth over the next 18 months, according  to Jim Donald, Albertsons’ Cos. co-chairman, in an exclusive virtual presentation for the Organic Produce Summit. As part of  wide-ranging interview with Kevin Coupe of Read More ...

Last week the major coastal strawberry-growing regions of California receive up to two inches of rain along with cold temperatures, leading to a reduction in the volume of strawberries coming from these regions. Max temps were in the 50s and min temps in the upper 30s and low 40s for the majority of the week. weat

Today another storm is coming through Southern California bringing another half-inch of rain to Oxnard and Santa Maria with an additional chance of more rain on Saturday. This storm will not be accompanied by such cold temps like last week. Look for fields to finally dry out next week.

FLORIDA STRAWBERRIES TO SEE WARMING TREND THIS WEEKEND               
Florida strawberry-growing regions around Plant City have been unseasonably cool this week with max temps in the low 60s and min temps in the mid-40s. This will change starting Friday as this region of Florida will finally see max temps rise into the 70s and min temps into the 50s. By Sunday look for high temps to break into the 80s and low temps to hover around 60, which is normal for time of year. Look for production of strawberries to finally pick up starting next week.  

MEXICO PRODUCTION STRONG DUE TO GOOD WEATHER
The principle berry-production regions of central Mexico have been experiencing perfect weather the last several weeks, leading to strong production numbers. So far this season, production numbers are up 40 percent over last year.

Look for the perfect weather conditions to continue with max temps in the low 80s and min temps in the upper 40s and low 50s depending on the location. There is no chance of rain in the 10-day forecast. Quality should be good.

SEVERAL MEXICO WINTER VEG REGIONS HIT BY A DELUGE OF RAIN LAST WEEK
Wednesday and Thursday of last week saw a very late season tropical storm bring heavy rains to the major western Mexico veg growing regions. Current production regions such as La Paz, Baja California Sur received serious amounts of rain that caused damage to crops and will lead to many days of quality issues on items from this area such as tomatoes.

Regions on mainland Mexico such as La Cruz and Culiacan, Sinaloa also received heavy rains that will definitely cause quality issues to items currently in production and most likely will push back the start date for the harvest of tomatoes.

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

Market Watch

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Western growing regions getting hit by rain, cooler temps

floral pulse