RETAIL VIEW: Organic certification offers marketing advantage at retail
RETAIL VIEW: Organic certification offers marketing advantage at retail
In May, Hannaford Bros. Co. proudly announced that it was the first "traditional supermarket in the Northeast" to achieve the designation of a certified organic retailer.
According to Barbara Houmann, spokesperson for the Organic Trade Association, Hannaford has joined a very select group of retailers that have gone through this certification process. "There's not many," she said. "It's more than a handful -- maybe two handfuls."
According to Barbara Houmann, spokesperson for the Organic Trade Association, Hannaford has joined a very select group of retailers that have gone through this certification process. "There's not many," she said. "It's more than a handful -- maybe two handfuls."