Whole Foods Market has launched its first national brand campaign to highlight its quality standards, healthy offerings and key milestones as a pioneer in the natural and organic food industry.

Nature Fresh Farms, a greenhouse vegetable grower located in Leamington, ON, announced that Chris Veillon will lead the company's brand marketing efforts. With more than 17 years of senior marketing communications experience across a variety of industries, Veillon is a seasoned marketer with a proven track record of success.

On the day that the Produce Marketing Association’s 2014 Fresh Summit opened, Bryan Silbermann, PMA chief executive officer, promised it would be the most well-attended event in the history of the organization. His educated guess proved accurate, as the association announced that a new record of more than 22,400 people attended the three-day event.

Ready Pac Foods Inc. has hired Phil Yamamoto as its vice president of procurement. In his role, Yamamoto will be responsible for establishing a consistent, dependable and cost-effective supply of materials and agricultural goods to ensure the most efficient delivery of high-quality products to the consumer.

Veg-Fresh Farms launched its “Good Life” line of organic produce in 2012 in response to the growing demand for organically grown products. Since then, the group has expanded the line to include peppers, onions, tropical fruits and, most recently, strawberries.  

Upon the heels of opening its new distribution facility earlier this year, the Veg-Fresh team announced the shipment of the three millionth package of “Good Life” organic produce.

I hear it often when talking to produce companies about recall planning. “We do very well in our mock recalls,” implying that this proves the company is prepared for a recall.

Most retail and many foodservice customers require their suppliers to go through regular “mock recalls.” According to produce suppliers, these entail being given a product code and having to trace it (including ingredients) backward and forward along the supply chain within a designated time frame.