Wonderful Halos entering second year of promotional campaign
Wonderful Halos entering second year of promotional campaign
"Wonderful Halos," the easy-peel variety of Mandarin oranges marketed by Paramount Citrus, is entering the second year of an unprecedented multi-million dollar promotional campaign and will feature new television spots and point-of-sale materials to drive consumption.
Delano, CA-based Paramount Citrus brought "Wonderful Halos" to the market last year after previously marketing easy-peel Mandarins under the "Cuties" brand in partnership with Sun Pacific Cos.