Giant Co. makes giant difference to local communities
The Giant Co. — with the help of its customers and supplier partners — announced $2 million was donated to support local hunger relief efforts in the communities it serves. The fundraising campaign kicked off Sept. 1 in honor of Hunger Action Month, the Feeding America nationwide network of food banks' awareness campaign designed to mobilize the public to take action on the issue of hunger. The fall 2020 campaign raised the most money in company history.
“As hunger relief organizations continue to face increased demand due to the pandemic, our customers stepped up in a big way to help fill the plates of their neighbors in need, making this our most successful campaign in the fight against hunger in company history,” said Emily Steinkamp, manager of social impact, The Giant Co. “Monies raised will benefit Feeding America and more than 100 regional food banks and local pantries throughout four states and will help to ensure that families facing food insecurity are able to gather around the table and connect over a meal.”
Donations could be made in a variety of ways including customer donations at the register, by purchasing special reusable bags with a portion of each sale going to regional food banks, rounding up their purchase at self-checkout and donating Choice Rewards points. Supplier partners supported fundraising efforts by making donations when select items were purchased.
The Giant Co. donated a total of $500,000 to 20 local food banks and pantries across four states to provide funding to address the increased need. An additional $100,000 was also donated to Feeding America through The Giant Co.’s one for 100 campaign where for each picture shared of a family connecting over a meal on Facebook, Twitter or Instagram using #ForTodaysTable during the month, 100 meals were donated to neighbors in need.
The Giant Co. team members participated in product donations in partnership with Unilever and the Please Touch Museum and logged more than 1,000 volunteer hours at food banks throughout the month.