As part of a deal with Sunkist, Bravante Produce, a grower and shipper of table grapes based in Reedley, CA, is looking to enlarge its growing operation as well as help grow the "Sunkist" brand of grapes.

Ron Wikum, table grape category manager for Bravante Produce, said that the deal, now in its second year, has Bravante supplying table grapes for the "Sunkist" brand. All of the grapes Bravante grows are now marketed under the "Sunkist" label, but the Bravante staff still handles sales.

A four-year campaign to launch an industry-funded Christmas tree promotion program is apparently back on track to implementation. “I expect it to move forward sometime in the new year,” Jim Brownlee, director of public affairs for the Agricultural Marketing Services of the U.S. Department of Agriculture, told The Produce News on Nov. 20.

Ippolito International, a grower-shipper of a full line of premium fresh vegetables from California, Arizona and Mexico, has added produce industry veteran Steve Timsak to its Salinas, CA, sales team.

A father-and-son tree farm in Jefferson, NC, supplied the nation’s Christmas tree this year. The 19-foot Fraser fir grown by Rusty and Beau Estes of Peak Farms was presented Nov. 23 to first lady Michelle Obama for display in the Blue Room at the White House. This is the 12th time a North Carolina grower has provided the nation’s Christmas tree, and prospects for a 30-million tree sales season nationwide were deemed bright.

Trees for Troops, a partnership among the Christmas SPIRIT Foundation, the National Christmas Tree Association and FedEx, will deliver more than 17,000 trees at 62 U.S. military bases in 2012. Most trees will go to military families at U.S. bases representing every branch of the armed services.

Soon after Thanksgiving, when parents go shopping and children start dreaming of sugarplums and candy canes, Shlomo Danieli turns his thoughts to Israel, and importing flowers from the country that made the desert bloom.